Common sense and practical distribution solutions for magazine publishers who are seeking to launch a new title, grow circulation, and manage resources as efficiently as possible. CircSense is a strong global consultancy and outsourcing firm specializing in the delivery of distribution solutions to magazine publishers in the United States and overseas, from new launches to seasoned publications, wishing to increase their current circulation or expand into new markets anywhere in the American continent.
We develop, execute, incorporate, and manage marketing campaigns which we adapt to each client's explicit unique requirements and objectives.
Whether you are starting a magazine or need help with an existing magazine, CircSense covers the entire range of functions from newsstand distribution; public place distribution; controlled circulation; managing your publication's marketing and circulation: direct mail management, planning and execution; insert cards strategy and design; budgets and circulation forecasting; AAM/BPA circulation and USPS audits; rate-base management; renewals and billing efforts; fulfillment management; timely and management-friendly reporting; source analysis; custom publishing; and much more.
We develop, execute, incorporate, and manage marketing campaigns which we adapt to each client's explicit unique requirements and objectives.
Whether you are starting a magazine or need help with an existing magazine, CircSense covers the entire range of functions from newsstand distribution; public place distribution; controlled circulation; managing your publication's marketing and circulation: direct mail management, planning and execution; insert cards strategy and design; budgets and circulation forecasting; AAM/BPA circulation and USPS audits; rate-base management; renewals and billing efforts; fulfillment management; timely and management-friendly reporting; source analysis; custom publishing; and much more.
Services
The concept for the creation of CircSense was born from the realization that small to medium size publishers did not have access to, or the attention they deserved from, "New York level" - large publishing, consumer marketing talent.
These publishers simply could not afford to hire such talent, or pay exorbitant consultant or outsourcing fees.
Thus, CircSense was created and structured with this very specific need in mind to help this underserved market.
Nonetheless, due to our hands-on experience with large consumer publications, we are also able to provide our services and expertise to this major segment of our industry.
These publishers simply could not afford to hire such talent, or pay exorbitant consultant or outsourcing fees.
Thus, CircSense was created and structured with this very specific need in mind to help this underserved market.
Nonetheless, due to our hands-on experience with large consumer publications, we are also able to provide our services and expertise to this major segment of our industry.
The CircSense mission: To help you realize your business intentions through the unwavering attention and power of networking, guidance, industry expertise and resolution brilliance.
CircSense is a solid consultancy and outsourcing firm focused purely on the requirements and goals of our clients.
Our personnel are our strength.
CircSense employs highly-educated, experienced and skilled individuals to provide our clientele with the utmost attention, devotion, and dedication.
We care about our workforce and train them to keep them apprised of all advancements in our industry.
CircSense is a solid consultancy and outsourcing firm focused purely on the requirements and goals of our clients.
Our personnel are our strength.
CircSense employs highly-educated, experienced and skilled individuals to provide our clientele with the utmost attention, devotion, and dedication.
We care about our workforce and train them to keep them apprised of all advancements in our industry.
Coordinate and execute qualification efforts to prospect lists, event attendees, and requalification of existing subscribers.
These efforts may include mailings, attached efforts, and e-mail blasts.
Schedule these efforts so that the timing, messages, offers and packages maximize response and are as cost effective as possible.
Investigate, recommend and execute the testing or changing of the above efforts' messages, offers, timing, number of efforts and possible new requalification sources where testing is appropriate.
These efforts may include mailings, attached efforts, and e-mail blasts.
Schedule these efforts so that the timing, messages, offers and packages maximize response and are as cost effective as possible.
Investigate, recommend and execute the testing or changing of the above efforts' messages, offers, timing, number of efforts and possible new requalification sources where testing is appropriate.
Based on goals set by management, develop a mail plan, including estimated gross and paid orders, costs and revenues.
For new or revised packages suggested and approved, bid out and manage copywriter and artist to develop mailing package and possible test packages.
Supervise package design development and work with management to insure that tone and message are appropriate.
Print production - bid out, order and track delivery of all materials for the campaign(s).
Lists planning - work with list broker to select and track all lists through data processing.
For new or revised packages suggested and approved, bid out and manage copywriter and artist to develop mailing package and possible test packages.
Supervise package design development and work with management to insure that tone and message are appropriate.
Print production - bid out, order and track delivery of all materials for the campaign(s).
Lists planning - work with list broker to select and track all lists through data processing.
Evaluate current renewal and billing series by source and effort to determine effectiveness and efficiency to the P&L per sub level.
Work with fulfillment division to schedule mailings and ensure that timing, messages, offers and packages are as effective as possible.
Investigate, recommend and execute the testing or changing of packages, messages, offers, timing, number of efforts and possible new renewal sources where testing is appropriate.
Monitor renewal and billing response/profitability to identify new trends, and pinpoint strengths and weaknesses by effort to maximize effectiveness of series.
Work with fulfillment division to schedule mailings and ensure that timing, messages, offers and packages are as effective as possible.
Investigate, recommend and execute the testing or changing of packages, messages, offers, timing, number of efforts and possible new renewal sources where testing is appropriate.
Monitor renewal and billing response/profitability to identify new trends, and pinpoint strengths and weaknesses by effort to maximize effectiveness of series.
Reviews
Be the first to review CircSense Marketing & Publishing Solutions.
Write a Review
