Ghost Partner

The simplest source of NEW revenue is OLD customers. The problem is, if you don't sell a recurring product/service it's easy to lose touch with your customers. Having an ongoing email marketing program, you can stay connected with them. The result is that you are top-of-mind when they need you again, or when your sales team reaches out. We hear it all the time, "customers buy ONE service from us, but they don't know all of our service offerings".

This is common for professional services like legal and accounting. Again, with a consistent email outreach, you're able to passively speak to them about other services your firm offers. They already love you and are used to paying you money, this should be an easy sale. There is nothing better than getting a cold call from a prospect who's heard how great you are from one of your customers.

Customer Marketing can turn your current customers into your marketing megaphone. The problem is, if you're not in touch with them consistently, you're not top of mind when they are asked for such a referral.