Frost Marketing Communications
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When Susan founded Frost Marketing Communications, Inc., an advertising and public relations firm in 1984, she envisioned an agency with a fresh perspective - an outsourced marketing department for small and mid- sized businesses. It gave clients the advantage of having an affordable, full-time, fully staffed department. As both an insider and an outsider, she could bring together her clients products and their customer's desires.

Then, a master of arts degree in Modern Studies, the study of current culture and its underpinnings, opened an exciting world vision - The Big Idea: Thinking Through the Humanities. Within the academic studies were lessons, epochal cycles, and connections linking cultural studies and critical thinking within organizational structures, produced a new approach to problem solving, teaching empathy, and effective communications.

Rather than approaching organizations in sections, the integrated whole could be approached! She transformed academic concepts into applicable, enduring and easy-to-understand principles.
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We began with advertising, included public relations, and then the world changed and an exciting new world of communications, engagement, and social responsibility was born!
Today, organizations and businesses look for innovative programming, community involvement, and a fresh look at how we do business in a new 21st Century environment.
What do you know?
Well, if you're a good marketer and communicator, you learn everything you can about your client and your client's customers.
If you understand what your customers want, what they are really buying, you know how to talk to them.
In our changing and challenging world, we find ourselves scrambling to keep up the pace, staying on the leading edge, and trying to glimpse an unknown future, every organization has one element in common-the human condition.
So, as much as times are changing, people haven't.
After encountering the New Humanities, both college students and workshop participants repeatedly comment that they really thought the humanities had nothing to offer their field only to find that it had everything to offer - a fountain of fresh ideas, new perspectives, and lively conversations.
An Enemy of the People, a play written in 1882 by Norwegian playwright Henrik Ibsen, is far from being a dated work.
Recently, it has seen a resurgence as productions explore the complicated relationships of governance, environment and science, media, small business interests, community interests, and even women's issues.
A film of the play, produced in 1971 by Steve McQueen, presents a community's potentially ruinous financial problem and how various interests deal with the situation.
Each character is right and up-right; at the same time, each character is flawed.
Why study philosophy, music, art, literature, architecture, they'll never get you a job.
Could be - unless you look at them as tools for critical thinking, seeing the larger picture, and even forecasting.
Re-purpose the humanities to create a second approach making them applicable studies that train our thinking powers.
Bottom line: the human condition never changes.
Historical perspectives provide expansive insight into our 4thIndustrial Revolution of artificial intelligence and the workplace of the future through the effects of past industrial revolutions and the social changes they brought.
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