We don't take the cookie cutter approach to digital marketing. If you take the time to get to know the buyer, the business, and the industry, you don't have to. We are not your run of the mill digital marketing firm. We listen, analyze and implement the tactics that speak to your specific business goals. It's not working for you that provides results, it's working with you that makes a difference.
We are accomplished strategists, SEM, automation, content, and analytics professionals that have been around the digital marketing block. Heck some even paved the way.
We are accomplished strategists, SEM, automation, content, and analytics professionals that have been around the digital marketing block. Heck some even paved the way.
Services
For a boutique agency though, we pack a lot of punch (and we spike it from time to time too).
190west's DNA is various mutations of crazy - ranging from the spur of the moment putting contest to bordering on obsessive about every inch of a marketing campaign.
We've perfected a work hard / play hard environment.
We gravitate to likeminded people motivated by client success.
Those that exude confidence, creativity, cleverness, and craftiness (keeps our office pranks innovative and fresh).
Want our team of experts to assess your website and digital marketing efforts to validate that they are optimized for both traffic and leads?
190west's DNA is various mutations of crazy - ranging from the spur of the moment putting contest to bordering on obsessive about every inch of a marketing campaign.
We've perfected a work hard / play hard environment.
We gravitate to likeminded people motivated by client success.
Those that exude confidence, creativity, cleverness, and craftiness (keeps our office pranks innovative and fresh).
Want our team of experts to assess your website and digital marketing efforts to validate that they are optimized for both traffic and leads?
Helpful downloads for your digital marketing adventure.
If you don't see any relatable downloads, have no fear as we are working to expand the offerings!.
Getting the Message - HR Buyers Discuss Researching and Evaluating Vendors - Webinar (Recording).
Hear from HR leaders on the research and evaluation of solution providers.
Learn which digital marketing strategies, content, and nurturing campaigns are effective targeting the HR Buyer.
If you don't see any relatable downloads, have no fear as we are working to expand the offerings!.
Getting the Message - HR Buyers Discuss Researching and Evaluating Vendors - Webinar (Recording).
Hear from HR leaders on the research and evaluation of solution providers.
Learn which digital marketing strategies, content, and nurturing campaigns are effective targeting the HR Buyer.
HR businesses are being told to "think like marketers."
If you can't reach, relate, or relay value to buyers, there's really no reason to be in the space to begin with.
HCM has evolved quickly, leaving many struggling to keep up.
Your market is sophisticated, tech-savvy, and more importantly, saturated.
You must distinguish yourself by impressing exhausted customers quickly.
It's not enough to think like a marketer, you need to be one - and one that knows this buyer.
Companies (and agencies) get so wrapped up in making a sale they end up treating the HR Buyer like a dollar sign rather than an individual.
If you can't reach, relate, or relay value to buyers, there's really no reason to be in the space to begin with.
HCM has evolved quickly, leaving many struggling to keep up.
Your market is sophisticated, tech-savvy, and more importantly, saturated.
You must distinguish yourself by impressing exhausted customers quickly.
It's not enough to think like a marketer, you need to be one - and one that knows this buyer.
Companies (and agencies) get so wrapped up in making a sale they end up treating the HR Buyer like a dollar sign rather than an individual.
Selling enterprise software requires an informed, coordinated team.
190west buying behaviors has allowed us to develop our own secret sauce.
And, if there's one thing that our IT marketing team is adept at, it's engaging the C-Level suite spot and winning the influencers.
When you command the attention of the industry, it's that much easier to make a sale.
Depending on the sales cycle and how a buying decision is determined, in the technology space you could end up "selling" to every level of an organization.
190west buying behaviors has allowed us to develop our own secret sauce.
And, if there's one thing that our IT marketing team is adept at, it's engaging the C-Level suite spot and winning the influencers.
When you command the attention of the industry, it's that much easier to make a sale.
Depending on the sales cycle and how a buying decision is determined, in the technology space you could end up "selling" to every level of an organization.
If it was 2009 and you were looking to buy a product online, you'd probably start your search on Google and eventually end up on Amazon.
HOWEVER, according to my calculations its 2021, and statistically speaking you and just about everyone else on the planet starts their product search directly on Amazon (which isn't very good news if you're an e-commerce retailer).
BUT, don't go drinking everything under the sink just yet because I do have some good news - as long as you're committed to putting a concerted, consistent effort into your E-Commerce Marketing, you can get your slice of that 177 billion dollar pie.
HOWEVER, according to my calculations its 2021, and statistically speaking you and just about everyone else on the planet starts their product search directly on Amazon (which isn't very good news if you're an e-commerce retailer).
BUT, don't go drinking everything under the sink just yet because I do have some good news - as long as you're committed to putting a concerted, consistent effort into your E-Commerce Marketing, you can get your slice of that 177 billion dollar pie.
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