It's not uncommon for managers trying to master the latest, greatest high-tech marketing tools to lose sight of a fundamental differentiator: employees' ability to take care of customers and deliver on the brand promise. With increasing competition and workplace demands, even customer-centric companies and mission-focused nonprofits are challenged to maintain this strategic advantage.
That's why they turn to Quality Service Marketing for help developing and engaging employees with "internal marketing" - a strategic blend of marketing and human resources that strengthens the brand from the inside out. If you were to marry Marketing and Human Resources, Sybil Stershic would be their pride-and-joy. Passionate about the people side of marketing, she specializes in helping business and nonprofits engage the people who most impact their marketing and organizational success.
Sybil began her career in bank marketing where she experienced the employee-brand connection best explained in her quote: "The way your employees feel is the way your customers will feel, and if your employees don't feel valued, neither will your customers."
That's why they turn to Quality Service Marketing for help developing and engaging employees with "internal marketing" - a strategic blend of marketing and human resources that strengthens the brand from the inside out. If you were to marry Marketing and Human Resources, Sybil Stershic would be their pride-and-joy. Passionate about the people side of marketing, she specializes in helping business and nonprofits engage the people who most impact their marketing and organizational success.
Sybil began her career in bank marketing where she experienced the employee-brand connection best explained in her quote: "The way your employees feel is the way your customers will feel, and if your employees don't feel valued, neither will your customers."
Services
QSM works with service providers to develop employee- and customer-focused solutions for success.
Clients span a variety of service industries that include advertising, communications, financial services, food service, government, healthcare, higher education, professional associations, and social service organizations.
While most of QSM's client organizations are already committed to their employees, customers, members, volunteers, donors, etc., they recognize they need to do more to strengthen and maintain these critical stakeholder relationships.
Clients span a variety of service industries that include advertising, communications, financial services, food service, government, healthcare, higher education, professional associations, and social service organizations.
While most of QSM's client organizations are already committed to their employees, customers, members, volunteers, donors, etc., they recognize they need to do more to strengthen and maintain these critical stakeholder relationships.
Your best efforts to convey a positive brand impression can be enhanced or undermined by employees based on the quality of their encounters with customers.
So how do you get employees to work with you rather than against you?
Learn how to take care of the people who most impact your marketing and organizational success with QSM's internal marketing workshop.
More than just a "feel good" session for taking care of employees, this program provides executives and managers with the framework and step-by-step approach to effectively engage employees in serving customers and fellow employees.
So how do you get employees to work with you rather than against you?
Learn how to take care of the people who most impact your marketing and organizational success with QSM's internal marketing workshop.
More than just a "feel good" session for taking care of employees, this program provides executives and managers with the framework and step-by-step approach to effectively engage employees in serving customers and fellow employees.
Practical training on what marketing is and how it works helps get employees "on the same page" and reinforces their individual and collective impact on the brand.
De-mystifying marketing for non-marketers; back-to-basics refresher for seasoned marketers.
Similar to QSM's internal marketing workshops, these engaging training sessions may be three hours or longer and build on group discussion, idea-exchange, and shared learning.
Contact Sybil Stershic to discuss your marketing training needs: call 570-470-1823 (EST) or email sybil.
De-mystifying marketing for non-marketers; back-to-basics refresher for seasoned marketers.
Similar to QSM's internal marketing workshops, these engaging training sessions may be three hours or longer and build on group discussion, idea-exchange, and shared learning.
Contact Sybil Stershic to discuss your marketing training needs: call 570-470-1823 (EST) or email sybil.
Learn how to take care of the people who most impact your marketing and organizational success!.
Sybil's keynote presentations, workshops, and retreats provide attendees with the insight and tools needed to proactively strengthen employee and customer engagement.
Sybil F. Stershic, president of Quality Service Marketing, has extensive experience helping clients improve employee and customer engagement.
Professional marketer, facilitator, and trainer, she is the author of the award-winning Share of Mind, Share of Heart: Marketing Tools of Engagement for Nonprofits; Taking Care of the People Who Matter Most: A Guide to Employee-Customer Care; and the long-running Quality Service Marketing blog.
Sybil's keynote presentations, workshops, and retreats provide attendees with the insight and tools needed to proactively strengthen employee and customer engagement.
Sybil F. Stershic, president of Quality Service Marketing, has extensive experience helping clients improve employee and customer engagement.
Professional marketer, facilitator, and trainer, she is the author of the award-winning Share of Mind, Share of Heart: Marketing Tools of Engagement for Nonprofits; Taking Care of the People Who Matter Most: A Guide to Employee-Customer Care; and the long-running Quality Service Marketing blog.
It's a pleasure to let you know how much I appreciate the helpful working relationship we've had with Quality Service Marketing.
You have provided intelligent and practical advice and counsel to me and this organization on marketing and basic organizational management issues.
As a facilitator for several staff retreats, you have asked probing and insightful questions that have helped us look at new approaches to our work and creative ways of managing and directing change.
As we gear up for another challenging year, we cannot thank you enough for preparing us for it.
You have provided intelligent and practical advice and counsel to me and this organization on marketing and basic organizational management issues.
As a facilitator for several staff retreats, you have asked probing and insightful questions that have helped us look at new approaches to our work and creative ways of managing and directing change.
As we gear up for another challenging year, we cannot thank you enough for preparing us for it.
Reviews
Be the first to review Quality Brands Marketing.
Write a Review
