We create laser-focused brand identity, positioning, differentiators, value proposition, messaging and go-to-market strategies by first uncovering your customers' Elevator Rant. The Elevator Rant is what your target audience is really thinking, wishing for or complaining about on the proverbial (or literal) elevator when you're not around. Learning these rants yields fresh insights to help create new competitive advantages and make your marketing and sales more effective.
We worked with Bob at a very important time when we needed to narrate our story and distill our business model in a way that could resonate with investors and others outside the company. He is relentless, in a positive way, about using a customer as the reference point ('what would the customer think?'). This really rooted us with the audience and prevented us from sounding like we were talking to ourselves.
Great results came from our deep engagement using Bob's 'customer listening' approach, because it got right to the heart of the true value of our product-from the customer perspective-beyond fuzzy platitudes.
We worked with Bob at a very important time when we needed to narrate our story and distill our business model in a way that could resonate with investors and others outside the company. He is relentless, in a positive way, about using a customer as the reference point ('what would the customer think?'). This really rooted us with the audience and prevented us from sounding like we were talking to ourselves.
Great results came from our deep engagement using Bob's 'customer listening' approach, because it got right to the heart of the true value of our product-from the customer perspective-beyond fuzzy platitudes.
Services
We provide B2B companies with the expertise, tools and inspiration to uncover what we call the customers' Elevator Rant-the things your target audience is thinking, wishing for and even complaining about on the elevator when you're not there.
We've helped dozens of companies translate their customers' Elevator Rant into insights that have helped them hone their positioning and value proposition, differentiate, improve their marketing and sales messaging, cut through the noise and grow.
I've worked with, advised and mentored hundreds of companies and can tell you the difference between the ones that succeed and those that struggle: It all comes down to how well they 'get' the customers' perspective-and then translate that perspective into relevant and differentiated products and services, positioning, value proposition and messaging that will speak to their target audience.
We've helped dozens of companies translate their customers' Elevator Rant into insights that have helped them hone their positioning and value proposition, differentiate, improve their marketing and sales messaging, cut through the noise and grow.
I've worked with, advised and mentored hundreds of companies and can tell you the difference between the ones that succeed and those that struggle: It all comes down to how well they 'get' the customers' perspective-and then translate that perspective into relevant and differentiated products and services, positioning, value proposition and messaging that will speak to their target audience.
We develop laser-focused and hyper-relevant positioning, value propositions, differentiators and messaging that are based on what is most valuable and meaningful from the target audience's perspective.
Sounds simple, but most companies are not fully in synch with what their customers are really thinking-and how they make decisions.
The insights we help you gain can help you at the corporate/brand level as well as in defining and positioning product and services.
We provide our strategy, advisory and management services in a variety of ways: We can take the reins and manage the entire process or give you the guidance and tools to do it in-house.
Sounds simple, but most companies are not fully in synch with what their customers are really thinking-and how they make decisions.
The insights we help you gain can help you at the corporate/brand level as well as in defining and positioning product and services.
We provide our strategy, advisory and management services in a variety of ways: We can take the reins and manage the entire process or give you the guidance and tools to do it in-house.
Your audience wants fresh perspectives and new ideas that not only drive results but are actionable on day one.
Bob London's talks and presentations have generated very positive feedback on all those scores.
Watch the video below, read the reviews and let's see if there's a fit.
Why do most elevator pitches, and most marketing for that matter, sound like white noise-stiff, generic and totally irrelevant?
Because it doesn't reflect what your customers and prospects are really thinking-from their perspective not yours.
Bob London's talks and presentations have generated very positive feedback on all those scores.
Watch the video below, read the reviews and let's see if there's a fit.
Why do most elevator pitches, and most marketing for that matter, sound like white noise-stiff, generic and totally irrelevant?
Because it doesn't reflect what your customers and prospects are really thinking-from their perspective not yours.
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