CMC is a complete brand services agency. We provide traditional and digital marketing communication services for retail, consumer, business-to-business, and non-profit clients. The work we do is not just the sum of creative thinking and good design, but also the blending of client input and agency experience that flows into a finished piece, meeting both the intended marketing goal and evoking an emotion or response from the viewer.
We want our clients to be respected and admired by their competition. CMC delivers ideas in ways that enhance each client's brand. Our goal is to provide sound advice on research, feedback, and first-hand knowledge of our client's business. We are fair, honest, creative and professional in dealing with our clients and their customers. We are dedicated to the highest expectations of our clients and will work hard and smart to make sure our services meet or exceed our promises and standards.
We want our clients to be respected and admired by their competition. CMC delivers ideas in ways that enhance each client's brand. Our goal is to provide sound advice on research, feedback, and first-hand knowledge of our client's business. We are fair, honest, creative and professional in dealing with our clients and their customers. We are dedicated to the highest expectations of our clients and will work hard and smart to make sure our services meet or exceed our promises and standards.
Services
Some projects start with building a brand.
Maybe your brand is "all over the place" and doesn't have a clear identity?
Other projects begin with a specific goal in mind, but communication efforts lose their way and fall flat in achieving any real measurable objectives.
That's where we come in.
We develop focused solutions that can build on your current brand's strengths AND create immediate results - keeping you moving in the right direction.
Maybe your brand is "all over the place" and doesn't have a clear identity?
Other projects begin with a specific goal in mind, but communication efforts lose their way and fall flat in achieving any real measurable objectives.
That's where we come in.
We develop focused solutions that can build on your current brand's strengths AND create immediate results - keeping you moving in the right direction.
The success of the agency relies on one thing - people.
While each of us brings a unique perspective to what we do, we all have a similar goal - to provide you with tangible, measurable results for your business.
Rod has more than 35 years' marketing communications experience.
He started his career as a staff writer for a suburban Chicago daily newspaper.
He later joined Covey & Koons as a copywriter and subsequently served as account executive, vice president and president.
Rod and his wife Kathie launched Covey-Odell Advertising in 2008; the company was named Business of the Year by the North Canton Area Chamber of Commerce.
While each of us brings a unique perspective to what we do, we all have a similar goal - to provide you with tangible, measurable results for your business.
Rod has more than 35 years' marketing communications experience.
He started his career as a staff writer for a suburban Chicago daily newspaper.
He later joined Covey & Koons as a copywriter and subsequently served as account executive, vice president and president.
Rod and his wife Kathie launched Covey-Odell Advertising in 2008; the company was named Business of the Year by the North Canton Area Chamber of Commerce.
We analyze your current marketing strategies and determine which components should be enhanced or added to improve results.
If something is not working we remove it from the board to reduce your costs.
After evaluating the market, your competition, and current consumer trends, CMC will pinpoint the best plan to develop the vital elements that become your signature, your mark - your voice moving forward.
This assures a thorough and shared understanding of what makes your product or service "sell".
If something is not working we remove it from the board to reduce your costs.
After evaluating the market, your competition, and current consumer trends, CMC will pinpoint the best plan to develop the vital elements that become your signature, your mark - your voice moving forward.
This assures a thorough and shared understanding of what makes your product or service "sell".
So that experience has to work both technically and aesthetically.
Strategically, CMC's interactive team is at the planning table early, so best practices in the different digital media platforms all come from the right place, do the right thing, and operate the right way.
Beyond your website, CMC develops a convergence of media, marketing, communications and operation into efficient, precisely choreographed units.
Strategically, CMC's interactive team is at the planning table early, so best practices in the different digital media platforms all come from the right place, do the right thing, and operate the right way.
Beyond your website, CMC develops a convergence of media, marketing, communications and operation into efficient, precisely choreographed units.
Employees are your greatest resource.
And companies are finding that training offers the highest rate of return than almost any marketing activity.
Improving employee performance through continuous education is a key factor in success and profitability.
CMC has spent over two decades developing and improving the training experience for a business's employees.
From in-house, hands-on classroom training presentations, to printed certification packets, to now full online training programs - we have solutions to make training informative, rewarding, and most of all.fun!
And companies are finding that training offers the highest rate of return than almost any marketing activity.
Improving employee performance through continuous education is a key factor in success and profitability.
CMC has spent over two decades developing and improving the training experience for a business's employees.
From in-house, hands-on classroom training presentations, to printed certification packets, to now full online training programs - we have solutions to make training informative, rewarding, and most of all.fun!
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