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There's a reason so many business owners head to social media before considering any other kind of online advertising. It's because with millions of users on every platform, there's a good chance that many people will see the advertising. And that's true. Building an email list and using email marketing has many advantages over other types of online marketing.

But one of those advantages is that it allows you to develop a one-on-one connection with your customers, and also allows them to connect with you one-on-one, . No matter who your target market is, there's a good chance that some of them will be very tech-savvy, and others will not be. Those who are tech-savvy will be able to do just about anything you ask them to online, such as sign up for the RSS feed and use it.

You've likely heard people complain about how much advertising is directed to them every day. Whether it's in your personal life or in your business, people don't like to be surrounded by marketing all the time. That's not to say they don't like to hear about deals.
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