Video producers tend to prattle on about how video on your website will increase engagement and conversions by such and such a per cent, and that is mostly true. It just takes common sense to figure out that video is more exciting and involving than still images or printed text. It's no secret that good videos tell stories. Our minds instinctively gravitate toward stories, because they help us make sense of the world.
Deciding which story to tell--that's where marketing comes into play. I came up through the world of entertainment and news advertising and promotion, for CBS, NBC, Discovery, FOX and other top companies. I've won over 60 awards for advertising excellence: including Promax, NYFT, multiple Emmys, and a Clio. The conversation is key. Who do you want to engage?
What actions do you expect them to take? What's in it for them? Only when you've successfully answered those questions can you expect to produce an effective commercial video. As you view this site, keep in mind that everything here is the result of rigorous thought.
Deciding which story to tell--that's where marketing comes into play. I came up through the world of entertainment and news advertising and promotion, for CBS, NBC, Discovery, FOX and other top companies. I've won over 60 awards for advertising excellence: including Promax, NYFT, multiple Emmys, and a Clio. The conversation is key. Who do you want to engage?
What actions do you expect them to take? What's in it for them? Only when you've successfully answered those questions can you expect to produce an effective commercial video. As you view this site, keep in mind that everything here is the result of rigorous thought.
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With the advent of nearly universal broadband delivery, marketing on the web--whether it's on Facebook, Youtube, Instagram, Pinterest, or on your own site--now means marketing with video.
Video is just too powerful a tool to ignore when you are presenting your company to the world.
Is it enough to use the commercials that were produced for broadcast television?
Probably not, because they are really two completely different forms of media.
On the web your targeting is much narrower--and your audience more likely to comparison shop.
Video is just too powerful a tool to ignore when you are presenting your company to the world.
Is it enough to use the commercials that were produced for broadcast television?
Probably not, because they are really two completely different forms of media.
On the web your targeting is much narrower--and your audience more likely to comparison shop.
I reached out to Brad to create a marketing video that would tell the story of my company and our services.
Brad delivered for us in a big way!
He studied the company and wrote a script that I couldn't have written any better myself.
His video work and editing skills are very high level, and we have gotten great feedback on the product.
I would not hesitate to reach out to Brad again in the future for any video project needs.
Brad delivered for us in a big way!
He studied the company and wrote a script that I couldn't have written any better myself.
His video work and editing skills are very high level, and we have gotten great feedback on the product.
I would not hesitate to reach out to Brad again in the future for any video project needs.
When the pandemic hit in 2020, Chris "Pappo" Galloway, CEO of PaPPo's Pizzerias, faced a difficult choice.
Restaurants were closing all over, but while PaPPo's had to close its dining rooms, Chris bet on curbside carryout and delivery, and experienced a huge boom in that segment of his business.
He was able to add staff and begin to open new stores.
Through it all, PaPPo's didn't cut back on advertising.
In fact, they marketed aggressively with commercials like this that got right to the point.
Restaurants were closing all over, but while PaPPo's had to close its dining rooms, Chris bet on curbside carryout and delivery, and experienced a huge boom in that segment of his business.
He was able to add staff and begin to open new stores.
Through it all, PaPPo's didn't cut back on advertising.
In fact, they marketed aggressively with commercials like this that got right to the point.
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