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Springboard Brand & Creative Strategy
As a national branding consultancy and communications firm, our purpose is to support your organizational growth goals and enterprise initiatives. Through a unique and differentiating process, Heartbeat Branding, Springboard will help you create a strong and relevant position for your brand, not a chest beat. New mergers, entities, and products require new thinking about your identity and how it communicates to your customers.

Follow our blog and learn from the lessons of others in the areas of social media, brand-building, advertising, integrated marketing, and strategic thinking. The Brand Books have proven quite popular. I really think people are energized by the new brand, which is a much different reaction than we've gotten with past rebrandings. You guys are awesome.

Our Marketing Department calls upon Springboard Brand & Creative Strategy's expertise to strengthen our brand in the marketplace. Kudos to you and your team for making the program launch so successful. It required a major investment by hospitals, and the marketing needed to reflect the quality of the program.
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Springboard Brand & Creative Strategy is an innovative brand and marketing consultancy and communications firm.
Helping new brands emerge and existing brands succeed, our goal is to create the strategies that position your organization for growth and success.
Follow our award-winning blog as we discuss key branding insights in the areas of social media, advertising, internal communications, and customer acquisition.
With over 50 years combined in healthcare marketing, branding and communications, Springboard's senior leaders bring extensive experience and insights to every client.
While every organization has unique challenges, we have probably encountered similar situations and can help you navigate through them.
Your Springboard team will include leaders (below) as well as other staff members with similar experience in healthcare and other categories.
My knack is helping organizations translate their vision into a brand statement that is then translated to a creative direction.
Springboard Brand & Creative Strategy is proud to be part of the Agency Management Institute (AMI), a group committed to the ethics and ongoing learning of advertising agencies.
AMI agencies commit to abide by the spirit and the principles of the following manifesto:.
We will tell the truth: In the work we create on behalf of our clients, in all of our business practices and within our agency, we will be transparent, clear and upfront.
We will disclose any biases, self-interests or business relationships that might cloud our ability to offer our best counsel.
There's a big difference between developing an ad campaign and launching a new brand strategy.
While the promotion of your brand is a key element, the strategy has to engage internal stakeholders (first) and the culture of the organization.
In addition, there are operational considerations which will help support and enhance your brand story.
Brand stories are unique to every organization and require serious digging to uncover their character.
At Springboard, we work relentlessly with our clients to identify their brand essence and communicate it in a way that educates, entertains, and engages.
Branding is as much about firing up your staff as it is lighting up sales.
With award-winning internal communications programs and national recognition for our work in this area, Springboard takes a very creative approach to engaging your stakeholders and helping them become ambassadors to your brand.
See how we're helping to inspire teams and spread the word.
Follow our blog and learn from the lessons of others in the areas of social media, brand-building, advertising, integrated marketing, and strategic thinking.
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