If you appreciate personal attention and responsive service combined with senior level expertise in making radio work for you, give GTG Marketing a close look. Turn-key radio marketing - including 800#, RealTime online Dashboard, copy writing, production, media research & placement and post-campaign analysis. You're looking for full-time marketing resources without the big salary and costly benefits.
You're new to radio or just thinking about using radio -- turn to GTG. We work on your side of the desk, avoiding the inherent bias of media sellers and corporate management.
You're new to radio or just thinking about using radio -- turn to GTG. We work on your side of the desk, avoiding the inherent bias of media sellers and corporate management.
Services
Fred Taylor has served scores of customers, clients and businesses in the highly competitive Los Angeles radio market for over two decades.
At CBS Radio, he was a major contributor to the success of KFWB NEWS 980 and KNX 1070 NEWSRADIO as a senior account executive managing over 20 MILLION DOLLARS of advertising.
Fred's passion for radio goes all the way back to his teenage days in Levittown, Pennsylvania.
After building a crystal radio kit and hearing the original "sign-on" of WBCB - 1490 on the dial, he would many times ride up to the studios to gaze in wonderment.
At CBS Radio, he was a major contributor to the success of KFWB NEWS 980 and KNX 1070 NEWSRADIO as a senior account executive managing over 20 MILLION DOLLARS of advertising.
Fred's passion for radio goes all the way back to his teenage days in Levittown, Pennsylvania.
After building a crystal radio kit and hearing the original "sign-on" of WBCB - 1490 on the dial, he would many times ride up to the studios to gaze in wonderment.
Fred Taylor is a self-professed entrepreneur.
His core competency is radio and getting results from radio marketing.
However, his depth of business acumen and experience has caused his client relationships to range from 100% consultation to a hybrid of direct/response radio marketing in addition to marketing & business consultation.
His objective view continually affords highly profitable input for each and every client.
Your relationship with GTG Marketing depends entirely upon your needs and your marketing objectives.
His core competency is radio and getting results from radio marketing.
However, his depth of business acumen and experience has caused his client relationships to range from 100% consultation to a hybrid of direct/response radio marketing in addition to marketing & business consultation.
His objective view continually affords highly profitable input for each and every client.
Your relationship with GTG Marketing depends entirely upon your needs and your marketing objectives.
We're RESULTS-FOCUSED business development, marketing & consulting company dedicated to achieving your marketing objectives.
You'll have an "industry insider" working for you - guarding your valuable marketing dollars, avoiding costly media mistakes & saving you money.
We embrace "partnership marketing" - we're an extension of your company, not an out-source.
You'll have an "industry insider" working for you - guarding your valuable marketing dollars, avoiding costly media mistakes & saving you money.
We embrace "partnership marketing" - we're an extension of your company, not an out-source.
Fred Taylor and GTG Marketing take the long-term approach to client relationships.
The "end game" objective is a highly profitable relationship for each and every GTG client.
If you're looking for "lots of folks with lots of bells and whistles" we're probably not your answer.
If you're working directly with a station or thinking about it, please take a listen.
No matter how much you like your radio rep, the best of media sellers have a built in bias in dealing with you.their fiduciary responsibility is to their corporate employer, not to you.
The "end game" objective is a highly profitable relationship for each and every GTG client.
If you're looking for "lots of folks with lots of bells and whistles" we're probably not your answer.
If you're working directly with a station or thinking about it, please take a listen.
No matter how much you like your radio rep, the best of media sellers have a built in bias in dealing with you.their fiduciary responsibility is to their corporate employer, not to you.
Thank about your own radio listening habits for a moment.
I'll bet you listen regularly for specific reasons and you have a "go-to" station each day.
Nationally, 95% of all people listen to radio each and every day.
Most listeners have a favorite talk host, news anchor or "DJ."
There's a reason the industry calls them personalities - because they have a special "appeal" and listeners like to listen to them - there's a relationship there!
Thus, the power of radio.
No other medium has that emotional connection like radio does - not even television and certainly not print & the internet [Talk about impersonal].
I'll bet you listen regularly for specific reasons and you have a "go-to" station each day.
Nationally, 95% of all people listen to radio each and every day.
Most listeners have a favorite talk host, news anchor or "DJ."
There's a reason the industry calls them personalities - because they have a special "appeal" and listeners like to listen to them - there's a relationship there!
Thus, the power of radio.
No other medium has that emotional connection like radio does - not even television and certainly not print & the internet [Talk about impersonal].
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