DAC Group Rochester
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DAC Group Rochester
We drive transformational growth by amplifying brands to audiences on their digital customer journeys, accounting for who and-uniquely-where they are. This unparalleled Enterprise-to-Local capability is driven by the brightest minds in the business, in-house technology, and almost 50 years of experience. That's why Forrester recognizes DAC as one of the world's most significant Performance Marketing Agencies.

We enlisted Forrester to dive deeper into omnichannel, explore the challenges facing B2C brands, and reveal the key activities to achieve true omnichannel success. This is what they found.
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The explosion of real-time data is fundamentally altering our lives, from everyday activities to the way we do business.
That means the way brands connect with customers is changing-fast.
In the midst of this revolution, we drive transformational growth for our clients with integrated, data-driven solutions.
We combine best-in-class digital media expertise with deep knowledge of our clients' businesses to strategically engage customers, no matter who they are and-uniquely-where they are.
Our services and platforms are unique, but it's our people that truly set DAC apart.
In fact, we've tripled in size over the past 10 years.
We're always looking for people who have the talent to transform our future-and their own.
Our best qualities-enthusiasm, execution, courage, and curiosity-are not limited to the workplace.
We've nurtured a culture of corporate social responsibility, empowering each office to give back to its local community and support causes close to our hearts.
Let's cut straight to the chase: our Digital Media programs are designed to drive growth.
They're personalized, granular, integrated, multi-channel-and they align with the needs of consumers from the brand level right down to their nearest local store.
With industry-leading conversion rates and programs built around audience intent, we empower you to move alongside your prospects in each phase of their decision journey, from Thinking to Planning to Doing.
And it's all powered by the most efficient and effective tech in the business, including Google Campaign Manager 360 for ad trafficking, as well as Google Display & Video 360 and Adobe Advertising Cloud for programmatic media buying.
Our search engine marketing campaigns are lean, performance-driving machines with industry-leading conversion rates.
They're powered by tight account structures, obsessive attention to detail, and seamless alignment to searchers' intent down to the hyperlocal level-an essential ingredient for success in local search.
But that's not all.
Our SEM specialists continually hone their craft by deploying best-in-breed tools-including Google Search Ads 360 and Adobe Advertising Cloud Search-to optimize campaigns and exceed KPIs year after year.
Content is too often deployed as a standalone tactic-a tactic that neither achieves a business goal nor fulfills an audience need.
But what if we told you that content marketing can drive measurable revenue?
Our data-driven strategies align seamlessly with media and creative to transform content into an ROI generator.
We drive transformative growth by creating real connections with customers-accounting for the where as well as the who-on their journey to purchase and beyond.
Struggling to measure performance?
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