Genesis Integrated Marketing
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Genesis Digital Marketing helps commercial and nonprofit organizations achieve their marketing objectives both online and off. Genesis specializes in helping organizations use the Web in concert with existing direct mail, print, broadcast and outdoor efforts so that the whole of their campaigns may be greater than the sum of their parts. Experts in integrated media, we offer strategies and counsel on brand development, online presence, ad campaigns, and e-commerce.

Genesis has also helped many national and regional nonprofits organizations raise millions of dollars to help support their causes.
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Widely recognized as an expert in new media, Lenny Esposito began developing web sites in the "gray page" days of early 1995 and has been helping organizations maximize their marketing presence with technology ever since.
Lenny since has provided Internet strategies for many well-known clients, including The Salvation Army, American Red Cross, Boys & Girls Clubs, Prostate Cancer Foundation, the American Bible Society, Good News Radio, Goodwill Industries, rescue missions, and the University of Southern California.
Genesis Digital Marketing provides strategic next-generation website development.
Our extensive research and planning process is designed to properly reflect the character of your organization.
We offer a solution that takes full advantage of the Internet as an effective marketing medium to enhance interaction and communication between the organization, its donors and the community.
We can implement all of the most current Web tools (Flash, streaming audio and video, Active Server Pages, DHTML, Java, SQL, PHP and more) to suit your needs.
It's obvious that mobile web usage has considerably increased to the point that companies can no longer afford to ignore it.
The shift is being fueled by faster mobile broadband connections and cheaper data service.
Genesis can help you reach your mobile audience with web-based mobile sites, custom mobile apps, and campaigns that reach out to mobile users.
Give us a call to find out what we can do for you.
Social Networking is the new frontier of the Internet and its power has been shown in its tremendous reach and the ability to reach new audiences through viral approaches.
The reason social media is so powerful is twofold: immediate updates and content availability, as well as the ability for friends and potential supporters to find your information through shared links from those who they trust most -their friends and family.
Genesis can help your organization develop an effective presence on new media outlets such as Twitter, Facebook, Linked-In, and YouTube, along with blogs, podcasts and other online channels.
A healthy marketing plan integrates traditional marketing with conversational or Internet marketing efforts together in order to build brand recognition, drive website traffic/visitors and ultimately convert those visitors into loyal supporters.
We recommend the right mix of traditional and e-marketing tactics in order to generate a self-sustaining Internet program.
In addition, we can perform an internal audit of your current marketing and communication strategy in order to integrate online efforts creating synergy, which will bolster your Internet presence.
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