Minerva Marketing focuses on organizations selling people's talent and ideas - in tax, accounting, human resources, financial services, science, engineering, technology, education, and others. These groups have unique marketing issues and challenges. Minerva Marketing helps improve the marketing strategy, messages, materials and brand - and sharpen the focus on customers to increase revenue.
Led by Barbara Faculjak, Minerva Marketing's team of consultants bring extensive experience in the services industry and deep expertise in all areas of marketing, communications, and design. We are uniquely skilled in translating technical products or services into marketing messages your clients will understand. We bring a high level of energy and focus to everything we do.
And we'll deliver results - effective, compelling marketing messages, materials and actions that resonate with your clients.
Led by Barbara Faculjak, Minerva Marketing's team of consultants bring extensive experience in the services industry and deep expertise in all areas of marketing, communications, and design. We are uniquely skilled in translating technical products or services into marketing messages your clients will understand. We bring a high level of energy and focus to everything we do.
And we'll deliver results - effective, compelling marketing messages, materials and actions that resonate with your clients.
Services
Ability to synthesize varying issues and viewpoints - translating your needs into a cohesive action plan.
Deep expertise in all areas of marketing - strategy, product development and management, communications and branding, pipeline/sales training and management, client retention, market and trend research, strategic review and update.
Barbara specializes in marketing, communications and sales management strategies.
A former markets leader for Ernst & Young and marketing executive for Sallie Mae, she has more than twenty years of experience in all aspects of marketing.
Deep expertise in all areas of marketing - strategy, product development and management, communications and branding, pipeline/sales training and management, client retention, market and trend research, strategic review and update.
Barbara specializes in marketing, communications and sales management strategies.
A former markets leader for Ernst & Young and marketing executive for Sallie Mae, she has more than twenty years of experience in all aspects of marketing.
First, we talk.
All good projects begin with a good conversation.
You may already know exactly what you need, or you may need help figuring it out.
Your marketing needs may be tactical, or they may require a more comprehensive and strategic look.
So, first we have a conversation.
For strategic issues, the next step is often spending some time with your team or key people - a facilitated discussion among participants with varying viewpoints or insights always evokes a clearer picture.
We emerge with a sharper understanding of the core issues to resolve or areas of highest opportunity.
All good projects begin with a good conversation.
You may already know exactly what you need, or you may need help figuring it out.
Your marketing needs may be tactical, or they may require a more comprehensive and strategic look.
So, first we have a conversation.
For strategic issues, the next step is often spending some time with your team or key people - a facilitated discussion among participants with varying viewpoints or insights always evokes a clearer picture.
We emerge with a sharper understanding of the core issues to resolve or areas of highest opportunity.
Nearly impossible deadlines, excessively tight budgets, and a client with outrageously high expectations - Barbara accepted each and performed miracles.
To this day, the work she has done for our organization remains among the best we've ever distributed in our 46-year history.
I recommend her highly and without reservation.
It's been a long time since I've worked on deadline in a group, but I don't ever remember it being this pleasurable.
Barbara, you are a true professional.
Congrats.
I can't wait to see the final materials in print.
To this day, the work she has done for our organization remains among the best we've ever distributed in our 46-year history.
I recommend her highly and without reservation.
It's been a long time since I've worked on deadline in a group, but I don't ever remember it being this pleasurable.
Barbara, you are a true professional.
Congrats.
I can't wait to see the final materials in print.
Reviews
Be the first to review Minerva Marketing.
Write a Review
