As companies pursue online marketing as part of their growth strategy, they find themselves faced with obstacles to their success. Furthermore, technology has influenced the way potential customers purchase goods and services. Businesses, therefore, must adapt their approach to accommodate the journey their customers want to take adequately. When businesses try to make the shift to digital marketing, they often experience one of the following challenges.
Yet, a thorough analysis of your marketing strategy and its current performance will help identify any challenges you're facing. We can also discover where your most significant marketing opportunity lies. At BUILDINGBLOCKS Marketing Solutions LLC, we exist to help businesses like yours make sense of online marketing. So you can leverage its capacity to generate qualified leads.
In the end, we help you achieve your company's goals and objectives. Our main passion for your business or organization is resolute. We're here to help extract the core of your business and re-present it to your ideal customer.
Yet, a thorough analysis of your marketing strategy and its current performance will help identify any challenges you're facing. We can also discover where your most significant marketing opportunity lies. At BUILDINGBLOCKS Marketing Solutions LLC, we exist to help businesses like yours make sense of online marketing. So you can leverage its capacity to generate qualified leads.
In the end, we help you achieve your company's goals and objectives. Our main passion for your business or organization is resolute. We're here to help extract the core of your business and re-present it to your ideal customer.
Services
BUILDINGBLOCKS is a Veteran-owned online marketing and advertising agency specializing in lead generation.
Simply put, we take the guesswork out of online marketing so your business can grow.
We can partner with businesses like yours to supplement your in-house marketing department.
At the same time, we can also serve as your fully-outsourced marketing department.
Faith pleases the Lord; extending His wisdom, integrity, and love to others pleases humanity.
Whether your business is facing a problem or needs to pursue new opportunities, we're here for you.
Simply put, we take the guesswork out of online marketing so your business can grow.
We can partner with businesses like yours to supplement your in-house marketing department.
At the same time, we can also serve as your fully-outsourced marketing department.
Faith pleases the Lord; extending His wisdom, integrity, and love to others pleases humanity.
Whether your business is facing a problem or needs to pursue new opportunities, we're here for you.
Most companies don't realize that there are generally three types of visitors that will come to their website as potential leads.
Prospects - Visitors who have a genuine interest in the product or service you offer.
Yet, they are in shopping-mode, visiting, comparing, and vetting similar companies with the same offerings.
Researchers - Visitors who have problems are seeking solutions, answers, and insights into "how to" or "what can" resolve their issue.
Interestingly enough, each visitor follows a unique journey towards arriving at your website.
Prospects - Visitors who have a genuine interest in the product or service you offer.
Yet, they are in shopping-mode, visiting, comparing, and vetting similar companies with the same offerings.
Researchers - Visitors who have problems are seeking solutions, answers, and insights into "how to" or "what can" resolve their issue.
Interestingly enough, each visitor follows a unique journey towards arriving at your website.
For as long as companies have offered products or services, they've developed marketing plan strategies to encourage consumer purchasing.
Yet, the traditional sales funnel concept dates back to the late 1800s.
Consequently, it provides a simple metaphor for the path customers take on their way to purchase.
Unfortunately, companies and marketing agencies go about advertising while using this same funnel model.
Therefore, the traditional way of advertising with Google, LinkedIn, Facebook, and other digital marketing platforms is wrong.
Yet, the traditional sales funnel concept dates back to the late 1800s.
Consequently, it provides a simple metaphor for the path customers take on their way to purchase.
Unfortunately, companies and marketing agencies go about advertising while using this same funnel model.
Therefore, the traditional way of advertising with Google, LinkedIn, Facebook, and other digital marketing platforms is wrong.
So, if your brand is more than just its logo, how can you replicate what companies like Apple, Nike, or Chick-fil-A have done?
They have tapped into more in-depth elements of their identity.
Likewise, you must accomplish the same to ensure your identity becomes synonymous with what you want to be known for.
For example, Chick-fil-A's brand is synonymous with good food, fast service, family friendliness, and 'closed on Sundays.'
However, developing in-depth elements about your business' identity is no simple task.
They have tapped into more in-depth elements of their identity.
Likewise, you must accomplish the same to ensure your identity becomes synonymous with what you want to be known for.
For example, Chick-fil-A's brand is synonymous with good food, fast service, family friendliness, and 'closed on Sundays.'
However, developing in-depth elements about your business' identity is no simple task.
Videos are also crucial for successful lead generation campaigns.
Therefore, organizations like yours invest in video production as a tool to connect with their target audiences.
We exist, however, to help you tell the stories that effectively and compellingly communicate your passion and ability to resolve customer problems.
Consequently, telling your story means doing much more than just filming and editing.
We work with you to learn about the psychology of your customers.
For instance, through learning consumer processes for decision-making, you'll also discover how to motivate behavior for prospective customers.
Therefore, organizations like yours invest in video production as a tool to connect with their target audiences.
We exist, however, to help you tell the stories that effectively and compellingly communicate your passion and ability to resolve customer problems.
Consequently, telling your story means doing much more than just filming and editing.
We work with you to learn about the psychology of your customers.
For instance, through learning consumer processes for decision-making, you'll also discover how to motivate behavior for prospective customers.
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