In 1985, founder Duane Pancoast, APR, saw that the marketing needs of small and medium sized businesses weren't being met very well so he established The Pancoast Concern Ltd. Previously he spent 24 year working for some of the world's largest advertising agencies and in broadcast media. As he helped clients market their products and services, Duane also developed a stellar reputation in the automotive and horticultural industries with articles in various trade and consumer magazines.
In 1997, Duane's son Brian Pancoast joined the agency as director of business development. He brought 10 years of sales, marketing and management experience with him. He soon established himself as the go-to guy for technology and strategy challenges. After being named President in 2002, Brian oversaw the transition into the digital age.
In 1997, Duane's son Brian Pancoast joined the agency as director of business development. He brought 10 years of sales, marketing and management experience with him. He soon established himself as the go-to guy for technology and strategy challenges. After being named President in 2002, Brian oversaw the transition into the digital age.
Services
The New rules for marketing heavily employs the internet.
It allows you to reach your customers directly with a campaign that includes audio, video and text.
This ensures that you are reaching your customer with the style of information they are looking for.
The internet has made the buying process a very Social activity.
Most people will base their buying decisions on reviews or posts on various social platforms written by perfect strangers.
It is critical to manage your online reputation and perceptions.
It allows you to reach your customers directly with a campaign that includes audio, video and text.
This ensures that you are reaching your customer with the style of information they are looking for.
The internet has made the buying process a very Social activity.
Most people will base their buying decisions on reviews or posts on various social platforms written by perfect strangers.
It is critical to manage your online reputation and perceptions.
I feel the money we spend with your company gets returned to us ten fold in customer loyalty.
We couldn't be spending our advertising dollars any wiser.
I have worked with The Pancoast Concern for over 10 years with two different companies and find them to be innovative and professional in helping me come up with effective sales, marketing and advertising programs.
I consider them an integral part of our marketing department.
From the very beginning the support, creativity and direction provided by Duane and his Company has been second to none.
We couldn't be spending our advertising dollars any wiser.
I have worked with The Pancoast Concern for over 10 years with two different companies and find them to be innovative and professional in helping me come up with effective sales, marketing and advertising programs.
I consider them an integral part of our marketing department.
From the very beginning the support, creativity and direction provided by Duane and his Company has been second to none.
The personality of your company (Your Brand) and how you communicate it will determine what kind of customer you attract.
The best way to attract the largest number of customers that will likely buy your product or service is by knowing them.
Knowing how they think, what is important to them, what is their socio economic postion, how they are going to use your product will allow you to develop personas for various types of customers.
This will dictate how you market to them.
This will increase the possiblity of your message resonating with your customers and prospects leading to higher sales.
The best way to attract the largest number of customers that will likely buy your product or service is by knowing them.
Knowing how they think, what is important to them, what is their socio economic postion, how they are going to use your product will allow you to develop personas for various types of customers.
This will dictate how you market to them.
This will increase the possiblity of your message resonating with your customers and prospects leading to higher sales.
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