408 Marketing
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Your website should be your best lead generation tool and with senior living digital marketing, it can be. By following proven strategies, that employ the widest breadth of digital engagement, to attract more visitors to your site, identify the visitors that are your best leads, and then nurture the serious buyers into becoming customers. With the smartest digital marketing tools available today.

Tell us your business goals, share your sales and marketing processes, and we'll help you implement the plan based on a winning, systematic process and a proven inbound methodology. Courtney Boatin, President of 408 Marketing, explains what you can expect out of a senior living digital marketing relationship.

Together, we will create a plan that will engage your internal and external customers into community life and create top of mind awareness, leveraging relationships to enhance the lives of your residents and drive better occupancy results.Census numbers that dipped below 90%, had a sales process but the follow through was lacking, opening a new memory care facility that needed to be filled, and a very outdated website.
Services
For over 10 years, 408 Marketing has helped businesses increase qualified leads, close customers, and enhance the reach and loyalty of their senior living brand.
408 Marketing works collaboratively with clients to help them connect with target markets, understand competitors, grow the right people and develop key strategies that will improve performance and bottom-line results.
Our drive is to create a customer experience that is beyond expectation.
For our clients we have a vision, we support value-driven companies who have clearly defined growth goals and desire a marketing strategy that will align with their sales strategy and increase the rate at which those goals are achieved.
We utilize proven advertising approaches with custom Google and Facebook Ads that directly communicates with your target audience.
We then send them to high converting landing pages and increase conversions via data-backed decisions.
Community newsletters, lead nurturing drip campaigns, event promotion; email marketing is an integral part of your complete marketing strategy and we can make your email response rates and campaigns a success.
Our team writes remarkable content in the form of blogs, premium content (offers, ebooks, guides, whitepapers, etc), social media, video, and more.
Creating the right content for your communities and your brand takes the right combination of time, talent, and targeting.
Our diverse content team specializes in, not only understanding the senior care market but creating content that engages your audience to take action.
Create a reputable digital footprint and maintain a polished image that keeps your organization ahead of the competition.
The content we create is optimized to generate conversions and to help you become more findable online.
Well-crafted social media takes time.
While it can seem casual, it's usually anything but, and takes patience and investment to see results.
A lot of times it's on the bottom of our clients' list of 'to-dos'.
That's where we come in.
We create custom social media content that leads potential move-ins down the buyers journey, help manage each platform, handle responses, and strategize for optimal growth.
See what's behind each social media post and how we integrate into your established social media process.
Together, we will create a plan that will deeply entrench your internal and external customers into community life and create top of mind awareness on your behalf, leveraging relationships to enhance the lives of your residents and drive better occupancy results.
It is time to engage, excite and leverage your relationships to gain superior market position.
Let us help you build an army of loyal residents, family members, and referral sources through engaging events, targeted outreach, and community involvement to encourage each group to advocate for you.
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