Welcome to the leading research-based branding and marketing firm for professional services. At Hinge, we're changing the ways that professional services firms go to market. Informed by our ongoing research into industries that we serve, we are uncovering the strategies, techniques and tools used by today's fastest growing firms and turning them into practical, repeatable programs any firm can master.
Collaborate on new research or special projects that position you as an industry thought leader. Built on 10 years of groundbreaking research into the best-performing professional services firms. The Great Resignation is here and professional services firms are losing employees rapidly.
Join the Hinge Research Institute's Managing Director, Kelly J. Waffle, as he has a candid and insightful conversation with HR experts and authors Barbara Mitchell, Founder of the Mitchell Group, and Cornelia Gamlem, Founder of the Gems Group.They will explore what is working-and what is not-in today's talent acquisition, retention, development, and management environment.
Collaborate on new research or special projects that position you as an industry thought leader. Built on 10 years of groundbreaking research into the best-performing professional services firms. The Great Resignation is here and professional services firms are losing employees rapidly.
Join the Hinge Research Institute's Managing Director, Kelly J. Waffle, as he has a candid and insightful conversation with HR experts and authors Barbara Mitchell, Founder of the Mitchell Group, and Cornelia Gamlem, Founder of the Gems Group.They will explore what is working-and what is not-in today's talent acquisition, retention, development, and management environment.
Services
Today's accounting and financial services firms face a host of challenges.
Many are fighting commoditization and intense pressure to lower prices.
Mergers and acquisitions are transforming the competitive field.
And automation and new business models lurk menacingly at the market's periphery.
Then there are the usual suspects - growing the firm, recruiting talent and setting the firm apart.
How can firms adapt?
What's your marketing strategy?
If it consists of face-to-face networking, sponsorships and a syndicated newsletter, your firm's not well positioned to compete in a modern marketplace.
Many are fighting commoditization and intense pressure to lower prices.
Mergers and acquisitions are transforming the competitive field.
And automation and new business models lurk menacingly at the market's periphery.
Then there are the usual suspects - growing the firm, recruiting talent and setting the firm apart.
How can firms adapt?
What's your marketing strategy?
If it consists of face-to-face networking, sponsorships and a syndicated newsletter, your firm's not well positioned to compete in a modern marketplace.
The way buyers find, vet and select architecture, engineering and construction firms is changing.
And this is putting firms that rely on traditional marketing at a disadvantage.
At the same time, the marketplace is evolving - from the economy to new competitors to the political landscape.
Many firms today even find themselves partnering with former adversaries.
Then add to this maelstrom of confusion AEC firms' #1 challenge: recruiting and retaining talent.
Things have gotten complicated fast.
Whatever your goals - sustained growth, greater visibility or attracting better talent - we deliver the roadmap and tools to take you there.
And this is putting firms that rely on traditional marketing at a disadvantage.
At the same time, the marketplace is evolving - from the economy to new competitors to the political landscape.
Many firms today even find themselves partnering with former adversaries.
Then add to this maelstrom of confusion AEC firms' #1 challenge: recruiting and retaining talent.
Things have gotten complicated fast.
Whatever your goals - sustained growth, greater visibility or attracting better talent - we deliver the roadmap and tools to take you there.
Consulting firms comes in many flavors, from management consulting to HR to sales training.
At Hinge, we've studied over 2,800 consulting firms and their buyers to understand exactly what marketing strategies work best and which are a waste of time.
We bring these insights to our clients, giving them the very tools and techniques used by the most successful consulting firms.
Our market research and clients tell us that competition is stiffer than ever.
And it's a battle on two fronts: 1) for clients, and 2) the talented employees it takes to serve them.
At Hinge, we've studied over 2,800 consulting firms and their buyers to understand exactly what marketing strategies work best and which are a waste of time.
We bring these insights to our clients, giving them the very tools and techniques used by the most successful consulting firms.
Our market research and clients tell us that competition is stiffer than ever.
And it's a battle on two fronts: 1) for clients, and 2) the talented employees it takes to serve them.
Whether you market directly to government agencies or work through primes, most government contractors face similar challenges: complex RFP requirements, fierce competition, talent shortages and thin margins.
Those who can navigate the system, however, are often rewarded with lucrative long-term contracts - and more stability than many corporate-facing businesses.
Hinge can help you build the relationships you need to generate critical visibility, demonstrate your expertise and win more contracts.
Those who can navigate the system, however, are often rewarded with lucrative long-term contracts - and more stability than many corporate-facing businesses.
Hinge can help you build the relationships you need to generate critical visibility, demonstrate your expertise and win more contracts.
Technology marketing moves at the pace of the marketplace.
Which is to say, fast.
At Hinge, we monitor these changing conditions and help our clients adapt quickly.
In fact, we've been continually researching the tech market for 10 years, which gives us exceptional insights into the components of a successful technology marketing program.
Nobody else has such a sophisticated understanding of the industry.
Over the past decade we've studied thousands of technology firms and the companies that buy their services.
Which is to say, fast.
At Hinge, we monitor these changing conditions and help our clients adapt quickly.
In fact, we've been continually researching the tech market for 10 years, which gives us exceptional insights into the components of a successful technology marketing program.
Nobody else has such a sophisticated understanding of the industry.
Over the past decade we've studied thousands of technology firms and the companies that buy their services.
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