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Almost 90% of all small businesses use Facebook to advertise their goods and services, yet only about 60% of those companies say that the Facebook ads are accomplishing the intended business objectives.
Since the cost of advertising on the popular social medium rose nearly 40% last year, it might be time for your company's advertising and marketing personnel to consider using other social media in addition to Facebook, in order to achieve the best return on your marketing spend.
LinkedIn advertising and posting is a terrific bargain at present, because the medium has not severely refined its publishing process, as has Facebook, and this means you can still have a powerful organic reach on LinkedIn.