An Industry Dominating Provider of Marketing Partnerships, Sponsorships, Strategic Planning and Promotions. A Leading Marketing Partnership, Sponsorship, Strategic Planning, and Promotions Agency with an Extraordinary Track Record of Success Formulating Alliances with America's Most Respected Brands. A leading Marketing Partnership agency with an extraordinary track record of successfully formulating alliances with America most respected brands.
Mr. Sullivan has successfully structured sponsorships and marketing rights relationships/programs with some of the most respected brands and companies in the world. Average annual sponsorship and marketing partnership revenue generated excluding the NASCAR Sprint Cup Agreement. Total value of the sponsorships sold and the marketing partnership revenue generated excluding the NACAR Sprint Cup agreement.
Total value of the sponsorships sold and the marketing partnership revenue generated since our inception in 2001.
Mr. Sullivan has successfully structured sponsorships and marketing rights relationships/programs with some of the most respected brands and companies in the world. Average annual sponsorship and marketing partnership revenue generated excluding the NASCAR Sprint Cup Agreement. Total value of the sponsorships sold and the marketing partnership revenue generated excluding the NACAR Sprint Cup agreement.
Total value of the sponsorships sold and the marketing partnership revenue generated since our inception in 2001.
Services
A leading Marketing Partnership agency with an extraordinary track record of successfully formulating alliances with America most respected brands.
The agency's team of professionals has skillfully structured marketing relationship with some of the world's most respected brands, including, Coca-Cola, Visa, Pontiac, Rolex, Red Bull, Goodyear, SAB Miller, Ford, Pepsi, DuPont, NAPA, DIRECTV, Menards, Anheuser Busch, Sunoco, Chevrolet, McDonalds, and Gatorade.
Since, its inception Sullivan Worldwide has negotiated marketing and intellectual property rights and generated partnership revenue valued in excess of $1.8 billion.
The agency's team of professionals has skillfully structured marketing relationship with some of the world's most respected brands, including, Coca-Cola, Visa, Pontiac, Rolex, Red Bull, Goodyear, SAB Miller, Ford, Pepsi, DuPont, NAPA, DIRECTV, Menards, Anheuser Busch, Sunoco, Chevrolet, McDonalds, and Gatorade.
Since, its inception Sullivan Worldwide has negotiated marketing and intellectual property rights and generated partnership revenue valued in excess of $1.8 billion.
On behalf of International Speedway Corporation, Mr. Sullivan simultaneously developed two major racing facilities; Kansas Speedway, a 1.5 mile oval with 78,000 permanent seats and Chicagoland Speedway a 1.5 mile oval with 75,000 seats, both have enjoyed sell-out crowds and enormous positive media coverage.
Since their inaugural seasons the venues have been annual stops for the Indy Racing League and NASCAR Sprint Cup Series.
Mr. Sullivan's contribution included: site selection, government relations, public funding and marketing plan development as well as revenue and cost modeling.
Since their inaugural seasons the venues have been annual stops for the Indy Racing League and NASCAR Sprint Cup Series.
Mr. Sullivan's contribution included: site selection, government relations, public funding and marketing plan development as well as revenue and cost modeling.
Daytona USA was for over a decade a 50,000 square foot NASCAR themed motorsports attraction in Daytona Beach.
Mr. Sullivan assisted Lesa Kennedy and David Exline with the design and development of Daytona USA.
DIRECTV contracted with Sullivan to create strategic marketing alliances with retailers, associations, unions, consumer based companies, and other entities that have connectivity to large bases of consumers.
Sullivan was contracted to provide strategic motorsports consulting services to Red Bull and helped manage their entrance into the U.S. auto racing market.
Mr. Sullivan assisted Lesa Kennedy and David Exline with the design and development of Daytona USA.
DIRECTV contracted with Sullivan to create strategic marketing alliances with retailers, associations, unions, consumer based companies, and other entities that have connectivity to large bases of consumers.
Sullivan was contracted to provide strategic motorsports consulting services to Red Bull and helped manage their entrance into the U.S. auto racing market.
DIRECTV contracted with Sullivan to create strategic marketing alliances with retailers, associations, unions, consumer based companies, and other entities that have connectivity to large bases of consumers.
Sullivan developed a unique program and process whereby offers could be inserted into retailer's checkout bags without any effort on the part of the retailer.
The bags arrived at the retailer's store with the offer (brochure) already inserted in the bags.
The gift card helped us sell the program into the retailer and drove consumer response to the offer, and hence, incremental DIRECTV subscriptions.
Sullivan developed a unique program and process whereby offers could be inserted into retailer's checkout bags without any effort on the part of the retailer.
The bags arrived at the retailer's store with the offer (brochure) already inserted in the bags.
The gift card helped us sell the program into the retailer and drove consumer response to the offer, and hence, incremental DIRECTV subscriptions.
Sullivan Worldwide sold a $750 Million Dollar series entitlement to Nextel/Sprint on behalf of their client NASCAR.
The development of a strategic plan to assess opportunities, establish goals, value the proposition, set the decision criteria, and outline the action plan.
Present the strategic plan to the Board of Directors and senior management and obtain approval of the plan.
Work with NASCAR management to identify the assets and rights to be included in the offering.
Work with NASCAR to oversee the contract process and insure a satisfactory finalization of the agreement.
The development of a strategic plan to assess opportunities, establish goals, value the proposition, set the decision criteria, and outline the action plan.
Present the strategic plan to the Board of Directors and senior management and obtain approval of the plan.
Work with NASCAR management to identify the assets and rights to be included in the offering.
Work with NASCAR to oversee the contract process and insure a satisfactory finalization of the agreement.
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