We help clients increase awareness, sales, and profits with breakthrough marketing communication programs rooted in sound brand strategy and powered by comprehensive media planning. How can we help you? We do what you do: focus on your customers. Who they are. What they need. We create marketing messages that penetrate, based on decades of financial marketing experience.
Our work is proof that banking customers respond positively to creativity with integrity. For hospitals, skilled nursing & assisted living facilities, and other healthcare organizations, we work to strike the ideal balance between clinical credibility and human warmth, in order to create unique and valuable identities for each of our clients.
From digital marketing and direct mail to development projects, you can count on Communicators Group for powerful results when you need to reach specialized audiences including potential and existing business partners.Their creative branding expertise and strong voices for the needs of the VNH, its communities and families have produced wonderful ideas.
Our work is proof that banking customers respond positively to creativity with integrity. For hospitals, skilled nursing & assisted living facilities, and other healthcare organizations, we work to strike the ideal balance between clinical credibility and human warmth, in order to create unique and valuable identities for each of our clients.
From digital marketing and direct mail to development projects, you can count on Communicators Group for powerful results when you need to reach specialized audiences including potential and existing business partners.Their creative branding expertise and strong voices for the needs of the VNH, its communities and families have produced wonderful ideas.
Services
We research your organization, competitors and customers (actual and potential) to uncover opportunities for positioning.
We identify both rational and emotional benefits of the features that make your product or service unique and desirable to potential customers.
Based on the results of the research, we conduct a traditional S.W.O.T. analysis; identify features, rational benefits and emotional benefits tied to your brand; and we help you develop a carefully worded brand position that will serve as the foundation for all of your marketing communications.
We identify both rational and emotional benefits of the features that make your product or service unique and desirable to potential customers.
Based on the results of the research, we conduct a traditional S.W.O.T. analysis; identify features, rational benefits and emotional benefits tied to your brand; and we help you develop a carefully worded brand position that will serve as the foundation for all of your marketing communications.
Joined Communicators Group in 1984 right out of Ithaca College as a copywriter, broadcast producer and account manager.
Spent seven years as Director of Customer Communications for Eastern Mountain Sports, then returned to CG in 1998 as President and became sole owner in 2008.
Studied English at U-Mass Amherst; served at CG from 1992 to 2000 as a copywriter and account executive.
Spent three years as Vice President and Director of Marketing for Westbank, an 18-branch commercial bank in Western MA, before returning to CG in 2003.
Spent seven years as Director of Customer Communications for Eastern Mountain Sports, then returned to CG in 1998 as President and became sole owner in 2008.
Studied English at U-Mass Amherst; served at CG from 1992 to 2000 as a copywriter and account executive.
Spent three years as Vice President and Director of Marketing for Westbank, an 18-branch commercial bank in Western MA, before returning to CG in 2003.
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