The Razor Marketing Company began as the in-house agency (for a marvelous little product called Coughpops). We took that product from an idea to a nationally distributed minor miracle, competing against such monsters as Ludens, Dimetapp, and Halls. With an advertising and marketing budget of twenty percent of our main competitors, we garnered a fifty percent market share the first year and remain at that level well into our fourth season.
Because of the success on a national level we were able to achieve through the marketing of Coughpops, we felt it imperative to share the philosophy with businesses that were born and bred in our hometown of Cleveland, Ohio. We took this philosophy to a number of our business associates and friends, and have been able to dynamically affect their business growth, profitability image and corporate culture.
We are now poised to take this marketing philosophy to a regional and national level assisting mid-sized companies in their efforts to expand market share, brand image and their public relations efforts.
Because of the success on a national level we were able to achieve through the marketing of Coughpops, we felt it imperative to share the philosophy with businesses that were born and bred in our hometown of Cleveland, Ohio. We took this philosophy to a number of our business associates and friends, and have been able to dynamically affect their business growth, profitability image and corporate culture.
We are now poised to take this marketing philosophy to a regional and national level assisting mid-sized companies in their efforts to expand market share, brand image and their public relations efforts.
Services
Our primary mission is to increase our clients revenue based on their expectations, managed by our philosophy and processed through the utilization of media in all of its forms.
Razor Marketing, through a system of accountability, business development and full service marketing, guarantees on ROI (return on investment) based on the marriage of the client and Razor Marketing's expectations of success of the marketing campaign.
Our mission is to do nothing less than assist as a business partner in the building, fiscal, and philosophical health of our clients and their associated companies.
Razor Marketing, through a system of accountability, business development and full service marketing, guarantees on ROI (return on investment) based on the marriage of the client and Razor Marketing's expectations of success of the marketing campaign.
Our mission is to do nothing less than assist as a business partner in the building, fiscal, and philosophical health of our clients and their associated companies.
Business development is the truest and most intimate form of marketing.
We will act as your business in conclusion to the decision maker, shepherding the process if needed, to the completion of the sale.
We will also, in the process, assist you in the continuation of that relationship as long as you deem appropriate and necessary.
Open the door to accounts you perceive as valuable new clients and contracts.
Introduction will be at the decision making level, either CEO, Partner or CFO, in a face-to-face appointment.
We will act as your business in conclusion to the decision maker, shepherding the process if needed, to the completion of the sale.
We will also, in the process, assist you in the continuation of that relationship as long as you deem appropriate and necessary.
Open the door to accounts you perceive as valuable new clients and contracts.
Introduction will be at the decision making level, either CEO, Partner or CFO, in a face-to-face appointment.
Whether you're branding, selling, waxing poetic or all three, we will deliver the messages with creativity and accountability.
That is the Razor Limited guarantee.
The television and radio spots created increased brand recognition in the seven-county area targeted by the campaign: Cuyahoga, Summit, Lake, Lorain, Geauga, Medina and Portage counties.
Razor Marketing was faced with the difficulty of creating an identity for an entity that had changed its name twice over the past five years.
What is now known as Myers University was initially Dyke College, then became David N. Myers College before changing to its current name.
That is the Razor Limited guarantee.
The television and radio spots created increased brand recognition in the seven-county area targeted by the campaign: Cuyahoga, Summit, Lake, Lorain, Geauga, Medina and Portage counties.
Razor Marketing was faced with the difficulty of creating an identity for an entity that had changed its name twice over the past five years.
What is now known as Myers University was initially Dyke College, then became David N. Myers College before changing to its current name.
We start with a story in our own backyard and then ripple it out across the region and eventually the Nation.
It is like a rock falling in to a pond and watching the ripples reach out all the way the to shore.
It is an elegant way of getting your story told, building a foundation to grow your marketing campaign from trusted and respected third party sources.
It is the best validation and the beginning of a systematic word of mouth referral program!
We have orchestrated publicity allowing our clients to appear on the Today Show, Good Morning America, the New York Times, Time Magazine, CNN, Inside Edition and almost every local venue you can imagine, whether it be radio, TV or print.
It is like a rock falling in to a pond and watching the ripples reach out all the way the to shore.
It is an elegant way of getting your story told, building a foundation to grow your marketing campaign from trusted and respected third party sources.
It is the best validation and the beginning of a systematic word of mouth referral program!
We have orchestrated publicity allowing our clients to appear on the Today Show, Good Morning America, the New York Times, Time Magazine, CNN, Inside Edition and almost every local venue you can imagine, whether it be radio, TV or print.
We are an ardent believer in creative, timely and accurate images provided in the correct media form.
Whether you require an entire branding campaign, or a fresh idea, we are capable and willing to assist you in those efforts.
Sales increased by 14% in 2002 despite a 10% reduction in the advertising budget for Metro Lexus.
Shrinking advertising budget - three words to make any advertising professional cringe - but this was exactly the promise made by Razor Marketing on the Metro Lexus account in 2002.
Whether you require an entire branding campaign, or a fresh idea, we are capable and willing to assist you in those efforts.
Sales increased by 14% in 2002 despite a 10% reduction in the advertising budget for Metro Lexus.
Shrinking advertising budget - three words to make any advertising professional cringe - but this was exactly the promise made by Razor Marketing on the Metro Lexus account in 2002.
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