In a single sentence can everyone in your organization define why a prospect would choose you over your competitor? Is it the same sentence? In today's consumer controlled world, a customer who loves you enough to shout it to the world is worth their weight in gold. We help clients understand their unique value proposition and who they can delight time and time again.
And then we help them win their business and their hearts. Our view of the marketing world We believe in the power of love to grow brands, to create advocates and to influence our world. Not to mention to increase sales. How we live/work with clients Love is the cornerstone to every memorable relationship. That should be just as true in business as anywhere else.
Marketing Strategy You don't drive to a destination without defining where you're going and setting the GPS. Marketing shouldn't be any different. Branding This isn't about your logo or tagline. It about why someone will consciously choose you -- without getting stuck in a price war.
And then we help them win their business and their hearts. Our view of the marketing world We believe in the power of love to grow brands, to create advocates and to influence our world. Not to mention to increase sales. How we live/work with clients Love is the cornerstone to every memorable relationship. That should be just as true in business as anywhere else.
Marketing Strategy You don't drive to a destination without defining where you're going and setting the GPS. Marketing shouldn't be any different. Branding This isn't about your logo or tagline. It about why someone will consciously choose you -- without getting stuck in a price war.
Services
We see that come to life on social media, review sites, and with dedicated tribes of customers who wear their love as something that defines who they are and what they care about.
When we love a brand - we talk about it.
But we do more than that - we want an even deeper connection so we buy even more, we share the brand's content and we encourage people to join our tribe.
People need to know what you stand for.
And they need to see you consistently walking out those beliefs.
That's the core of your brand and that's the core of the love affair you can create with your customers.
When we love a brand - we talk about it.
But we do more than that - we want an even deeper connection so we buy even more, we share the brand's content and we encourage people to join our tribe.
People need to know what you stand for.
And they need to see you consistently walking out those beliefs.
That's the core of your brand and that's the core of the love affair you can create with your customers.
Marketing has never been more complex.
The audiences are more fragmented and they have a lot more control over the channels and the conversation.
It's easy to chase shiny objects, execute tactics in a vacuum and burn through a lot of dollars and time.
It's pretty tough to get to your destination (goals) without a roadmap.
Okay - a GPS.
Our DEEP process defines the map and allows us to not only define where we're headed but to also allow for the inevitable detours and deviations from the original route.
The audiences are more fragmented and they have a lot more control over the channels and the conversation.
It's easy to chase shiny objects, execute tactics in a vacuum and burn through a lot of dollars and time.
It's pretty tough to get to your destination (goals) without a roadmap.
Okay - a GPS.
Our DEEP process defines the map and allows us to not only define where we're headed but to also allow for the inevitable detours and deviations from the original route.
It would be a little disingenuous to tout that love makes the world go round as the cornerstone of our marketing philosophy if it wasn't also the cornerstone of our working relationships.
Looking for an order taker?
That's not us.
Looking for a very serious, professional only relationship?
Also, not us.
Looking for a team that will march into battle with you, remember your birthday and bring the champagne when we crush our goals for the quarter?
Looking for an order taker?
That's not us.
Looking for a very serious, professional only relationship?
Also, not us.
Looking for a team that will march into battle with you, remember your birthday and bring the champagne when we crush our goals for the quarter?
Here's the truth.
If you don't differentiate yourself from your competition, then the only choice is to compete on price.
Is that really the strategy you want to embrace?
We'll help you figure that out by talking to people who matter to you, walking you through a variety of exploratory exercises that will leave you saying, "wow, we've never talked about THAT before" and helping you think in a very different and business building way.
Before you can craft an effective marketing plan or materials, you need to know your own heart and soul.
If you don't differentiate yourself from your competition, then the only choice is to compete on price.
Is that really the strategy you want to embrace?
We'll help you figure that out by talking to people who matter to you, walking you through a variety of exploratory exercises that will leave you saying, "wow, we've never talked about THAT before" and helping you think in a very different and business building way.
Before you can craft an effective marketing plan or materials, you need to know your own heart and soul.
Unfortunately, so is a lot of marketing.
It's babble to make a big group of people happy because it didn't actually promise anything, risk anything or shock, surprise or inspire anyone.
Real marketing is about connecting the right message to the right people in the right place at the right time.
It's being smart enough to talk to the audience about what they care about (as opposed to your bullet pointed list of features) and creative enough to be memorable.
It's about being confident enough in your product or service that you'll make bold promises and keep them.
It's babble to make a big group of people happy because it didn't actually promise anything, risk anything or shock, surprise or inspire anyone.
Real marketing is about connecting the right message to the right people in the right place at the right time.
It's being smart enough to talk to the audience about what they care about (as opposed to your bullet pointed list of features) and creative enough to be memorable.
It's about being confident enough in your product or service that you'll make bold promises and keep them.
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