Consulting is a competitive business and even when you are able to provide great value for your existing clients, it is often difficult to use that to find new business. One of our clients, a business consulting firm was faced with a similar issue: They had fantastic outcomes for their current clients but did not have enough clients to really drive business success.
For them, the path to success was simple for us to identify: full-service email marketing campaigns worked to increase the total number of participants, partners, and annual programs that they ran. Before this, they were ready to shut their doors on their consulting firm then, we helped guide them on how best to leverage a lead generation based email marketing campaign.
The new strategy led to increasing their clients from 2 to 48 in the span of two and a half year and clients now recommend them at a much higher rate. The subject line is the introduction to your message, so it must be catchy, effective and interesting. It is what will encourage users to open your email to read your content so really think about what you want to communicate.
For them, the path to success was simple for us to identify: full-service email marketing campaigns worked to increase the total number of participants, partners, and annual programs that they ran. Before this, they were ready to shut their doors on their consulting firm then, we helped guide them on how best to leverage a lead generation based email marketing campaign.
The new strategy led to increasing their clients from 2 to 48 in the span of two and a half year and clients now recommend them at a much higher rate. The subject line is the introduction to your message, so it must be catchy, effective and interesting. It is what will encourage users to open your email to read your content so really think about what you want to communicate.
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