We're not your typical ad agency. Our marketing strategies are inspired by the stories we hear directly from the people our clients want to reach. And it is their stories that guide our path from insight to innovation. Communicating what matters most to Hispanics and multicultural consumers in hard-to-reach communities is our jam. Whether it be through brand awareness, education, foreign language and even some hand-holding, for us it's personal.
Services
We are marketing professionals who create communication strategies with a different point of view.
When broad-span market research data revealed the growth and purchasing power of Hispanic populations in key markets in the early 90's, it took most advertisers another ten years to recognize the opportunity of investing in these brand-loyal consumers.
Traditional popular national brands gained U.S. market share rapidly by leveraging what Hispanic consumers already knew and loved about them in their home countries.
When broad-span market research data revealed the growth and purchasing power of Hispanic populations in key markets in the early 90's, it took most advertisers another ten years to recognize the opportunity of investing in these brand-loyal consumers.
Traditional popular national brands gained U.S. market share rapidly by leveraging what Hispanic consumers already knew and loved about them in their home countries.
Nearly a decade ago, Lisa brought her in-depth analytical, seasoned managerial skills to Mendoza.
Since then she's helped design integrated marketing strategies and implement comprehensive national and statewide media buys for clients in health care, tourism, government, and retail.
Lisa has also trained other Mendoza project managers in advanced account management techniques.
The result?
Transparent and collaborative communication practices between Mendoza clients and partners.
Lisa's proven excellence in campaign planning, implementation and evaluation allows her to serve as mentor and coach to others on her team - resulting in a closely integrated, efficient workforce.
Since then she's helped design integrated marketing strategies and implement comprehensive national and statewide media buys for clients in health care, tourism, government, and retail.
Lisa has also trained other Mendoza project managers in advanced account management techniques.
The result?
Transparent and collaborative communication practices between Mendoza clients and partners.
Lisa's proven excellence in campaign planning, implementation and evaluation allows her to serve as mentor and coach to others on her team - resulting in a closely integrated, efficient workforce.
We love what we do and so have many great companies who we have helped in service areas that included branding, experiential marketing, media buying, creative, transcreation and translation.
Our history in the health care industry began in 1996 and deserves a bit more attention.
State and private-sector clients that we have served in the health care industry range from Children's Health Insurance Plans, Affordable Care to Individual and Dual-Eligible Medicaid and Medicare Programs.
This experience has given us a unique advantage in an industry that is unmatched and constantly evolving.
Our history in the health care industry began in 1996 and deserves a bit more attention.
State and private-sector clients that we have served in the health care industry range from Children's Health Insurance Plans, Affordable Care to Individual and Dual-Eligible Medicaid and Medicare Programs.
This experience has given us a unique advantage in an industry that is unmatched and constantly evolving.
Most agencies will tell you how they will plan your strategy.
We'll tell you how we'll sell it.
We know everything about this multicultural ecosystem because we are part of it.
It's our natural environment - and we'll help you understand and navigate it in the most relevant, profitable, sensitive way.
Every plan begins with having a clear understanding of your audience and identifying where the highest opportunities are to make the most impact.
Audience segmentation is a common practice in our communication strategies to determine the most effective approach, language preference, composition of experiential services team members and media preferences of our target consumers.
We'll tell you how we'll sell it.
We know everything about this multicultural ecosystem because we are part of it.
It's our natural environment - and we'll help you understand and navigate it in the most relevant, profitable, sensitive way.
Every plan begins with having a clear understanding of your audience and identifying where the highest opportunities are to make the most impact.
Audience segmentation is a common practice in our communication strategies to determine the most effective approach, language preference, composition of experiential services team members and media preferences of our target consumers.
Our experience in media buying is anything but traditional; you can't learn what we know from text books.
We plan and place media in both general market (national, statewide, local) and ethnic markets that span a wide variety of private and public sector industries - health care, utilities, financial, education.
Our planning team excels in broadcast, digital, social, cable, print, out-of-home and lifestyle media placements.
Understanding which media channels that people in total market and ethnically diverse communities rely on can't be done from the sidelines.
We plan and place media in both general market (national, statewide, local) and ethnic markets that span a wide variety of private and public sector industries - health care, utilities, financial, education.
Our planning team excels in broadcast, digital, social, cable, print, out-of-home and lifestyle media placements.
Understanding which media channels that people in total market and ethnically diverse communities rely on can't be done from the sidelines.
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