Concept - By customizing each campaign to specifically address the needs and goals of each client, we achieve proven results through our comprehensive approach to marketing. From the initial concept to finished product, we walk you through every step toward your path to success. Creative - With over 20 years of collective creative and graphic design experience, our design specialists can assist you with all of your graphic design needs.
Content - Can't seem to find the right words? River Glen Marketing collaborates some of the finest copywriters in the direct marketing industry. From coming up with that perfect slogan to forming a well-articulated direct mail campaign, our writers can find the message you are looking for. Call-to-Action - Whether utilizing print, web or direct mail advertising, your goal is to find that message which resonates with consumers and draws them to your products and services.
Not only do we help you in establishing a "brand" that attracts new customers, we employ a myriad of market-tested techniques and target-specific strategies which will keep them coming back for more.
Content - Can't seem to find the right words? River Glen Marketing collaborates some of the finest copywriters in the direct marketing industry. From coming up with that perfect slogan to forming a well-articulated direct mail campaign, our writers can find the message you are looking for. Call-to-Action - Whether utilizing print, web or direct mail advertising, your goal is to find that message which resonates with consumers and draws them to your products and services.
Not only do we help you in establishing a "brand" that attracts new customers, we employ a myriad of market-tested techniques and target-specific strategies which will keep them coming back for more.
Services
All projects begin with doing your homework.
Far too often businesses launch new products or offer new services without adequate knowledge of who they are trying to reach.
Many companies make the mistake to thinking their product or service addresses the needs of all potential customers equally regardless of age, gender or household income.
Even if a product or service appeals to a broad spectrum of consumers, in reality consumers are drawn to products and services for very specific reasons.
River Glen Marketing understands that before you can see the "big picture" you must first recognize all the elements which define the market landscape.
Far too often businesses launch new products or offer new services without adequate knowledge of who they are trying to reach.
Many companies make the mistake to thinking their product or service addresses the needs of all potential customers equally regardless of age, gender or household income.
Even if a product or service appeals to a broad spectrum of consumers, in reality consumers are drawn to products and services for very specific reasons.
River Glen Marketing understands that before you can see the "big picture" you must first recognize all the elements which define the market landscape.
Over 90% of all new businesses fail, and more often than not, simply because they failed to market their products and services properly.
How a product or service is presented is just as important as the product or service itself.
A company could mail you an offer you can't refuse, but you never opened the letter the offer is pointless.
Likewise a business may have a quality product but if it were to come in substandard packaging, more than likely a consumer would not purchase that product.
River Glen Marketing understands that presentation is crucial.
How a product or service is presented is just as important as the product or service itself.
A company could mail you an offer you can't refuse, but you never opened the letter the offer is pointless.
Likewise a business may have a quality product but if it were to come in substandard packaging, more than likely a consumer would not purchase that product.
River Glen Marketing understands that presentation is crucial.
You could have the best product or service in the world but if no one knows about it, it is all for nothing.
Visibility is everything.
Yet despite this seemingly obvious conclusion, often advertising is one of the very first things businesses cut from company budgets, especially in times of recession.
True business moguls understand that during tough economic times, companies need advertise more, not less.
Another common mistake is putting all your eggs in one basket.
Since the rise of the internet, too many businesses have become overly reliant on web advertising, thinking that's all the exposure they need.
Visibility is everything.
Yet despite this seemingly obvious conclusion, often advertising is one of the very first things businesses cut from company budgets, especially in times of recession.
True business moguls understand that during tough economic times, companies need advertise more, not less.
Another common mistake is putting all your eggs in one basket.
Since the rise of the internet, too many businesses have become overly reliant on web advertising, thinking that's all the exposure they need.
The best way to become successful is to emulate those that succeed.
When River Glen Marketing set out to provide a superior service to its clients, we realized that we had to find best ways to provide that service.
Our goal is not reinvent the wheel; it is simply to make it better.
Rather than trying to do everything ourselves, we network with companies from around the country who specialize in certain aspects of direct marketing.
By partnering with specific printers, letter shops, lead brokerages and manufacturers, River Glen Marketing mixes and matches products and services to come up with perfect formula for any challenge.
When River Glen Marketing set out to provide a superior service to its clients, we realized that we had to find best ways to provide that service.
Our goal is not reinvent the wheel; it is simply to make it better.
Rather than trying to do everything ourselves, we network with companies from around the country who specialize in certain aspects of direct marketing.
By partnering with specific printers, letter shops, lead brokerages and manufacturers, River Glen Marketing mixes and matches products and services to come up with perfect formula for any challenge.
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