As a recognized leader at the forefront of inspired food and beverage innovation, we partner with our clients to create innovative, contemporary and successful products that sustain in the marketplace. Founded in 1985, FMSS has over 30 years' experience partnering with some of the most recognizable consumer packaged goods (CPG) and quick service restaurant (QSR) brands in the world.
Our services span the entire product lifecycle including whitespace innovation, prototype development, consumer validation testing, product optimization, commercialization, reformulation, and quality assurance. Our team includes subject matter experts in sensory science and consumer research; the entire organization assumes a best practices approach to product development.
We look forward to working with your team, and supporting development of your next big success!
Our services span the entire product lifecycle including whitespace innovation, prototype development, consumer validation testing, product optimization, commercialization, reformulation, and quality assurance. Our team includes subject matter experts in sensory science and consumer research; the entire organization assumes a best practices approach to product development.
We look forward to working with your team, and supporting development of your next big success!
Services
Over 30 years of innovating and optimizing successful food and beverage products for industry leading, globally recognized, CPG and QSR brands.
Nancy Rodriguez, President and Founder of Food Marketing Support Services, Inc., has dedicated her career to the art and science of food and beverage design, development, and commercialization.
Nancy is a descriptive sensory expert and passionate advocate of bridging consumer insights to inform the product design process.
Nancy started her career at Swift and Company; a career rich in creative opportunity, scientific rigor, and entrepreneurial spirit.
Nancy Rodriguez, President and Founder of Food Marketing Support Services, Inc., has dedicated her career to the art and science of food and beverage design, development, and commercialization.
Nancy is a descriptive sensory expert and passionate advocate of bridging consumer insights to inform the product design process.
Nancy started her career at Swift and Company; a career rich in creative opportunity, scientific rigor, and entrepreneurial spirit.
We are food and beverage product development experts.
Our team is industry raised, and comprised of subject matter experts in sensory science, consumer research, and flawless research execution.
Our diverse team of professionals and industry experts is the reason FMSS has the reputation it does, and is able to work across all sectors of food and beverage.
Our team includes food scientists, a CIA-trained chef, culinarians, dietitians, consumer strategists, sensory analysts, statisticians, professional descriptive panelists, design specialists, consumer marketers, and hospitality professionals.
Our team is industry raised, and comprised of subject matter experts in sensory science, consumer research, and flawless research execution.
Our diverse team of professionals and industry experts is the reason FMSS has the reputation it does, and is able to work across all sectors of food and beverage.
Our team includes food scientists, a CIA-trained chef, culinarians, dietitians, consumer strategists, sensory analysts, statisticians, professional descriptive panelists, design specialists, consumer marketers, and hospitality professionals.
Our systematic research process runs throughout the entire food & beverage product lifecycle, and is backed by sensory and consumer research that set the stage for sound decision making and success in the market.
In today's marketplace, choices abound in nearly every product category.
Challenge lies in creating differentiated products that stand out and connect with consumers.
FMSS offers a holistic approach to food and beverage product development.
Utilizing a sequential process for category selection and understanding, we partner with CPG & QSR client R&D teams to define, demographically target, and develop successful products.
In today's marketplace, choices abound in nearly every product category.
Challenge lies in creating differentiated products that stand out and connect with consumers.
FMSS offers a holistic approach to food and beverage product development.
Utilizing a sequential process for category selection and understanding, we partner with CPG & QSR client R&D teams to define, demographically target, and develop successful products.
Our expert descriptive sensory panel provides the reliable and reproducible data needed to substantiate food & beverage advertising claims.
Marketing, as advised by legal counsel, can request documentation to support a product attribute claim -- a claim anchored in a consumer benefit.
The claim could span singular or multiple product attributes i.e.
If the comparative context for the product attribute claim is internal to the organizations' current offering, FMSS, Inc.'s panel of highly trained sensory assessors will generate reliable supporting claim data in lieu of costlier consumer research.
Marketing, as advised by legal counsel, can request documentation to support a product attribute claim -- a claim anchored in a consumer benefit.
The claim could span singular or multiple product attributes i.e.
If the comparative context for the product attribute claim is internal to the organizations' current offering, FMSS, Inc.'s panel of highly trained sensory assessors will generate reliable supporting claim data in lieu of costlier consumer research.
Whether you are defining sensory production targets, determining shelf-life, or developing in-plant quality sensory methods for food/beverage systems, FMSS is prepared to support those initiatives!
In today's marketplace, there are countless demands on food and beverage manufacturers - clean label, environmentally friendly packaging, sustainable supply chain, delish flavors, compelling textures - all expected at an affordable price.
Consumer expectations, government regulation, and/or the "triple bottom line" often necessitate that manufacturers change their products.
In today's marketplace, there are countless demands on food and beverage manufacturers - clean label, environmentally friendly packaging, sustainable supply chain, delish flavors, compelling textures - all expected at an affordable price.
Consumer expectations, government regulation, and/or the "triple bottom line" often necessitate that manufacturers change their products.
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