Elliot is passionate about growing businesses through aggressive digital marketing tactics, and currently pursues this passion as Partner and Chief Marketer at Bracken Marketing. His previous roles have included small startups, major b2b tech players, and project managing across VC portfolios. When asked about how and why his career brought him to joining the Bracken founding team he states: The high-tech industry I once worked in became overcrowded.
But now is the perfect time to apply the marketing strategies developed in this sector to digital health, pharma services, and eclinical teams. I find these teams have more opportunity than any other industry to use thoughtful marketing for differentiating from competitors, disrupting large yet slow competitors, capturing market share, and growing revenue.
Ben is our resident advertiser, reporting guru, and growth specialist. Previously, he worked in healthcare IT project management, managed Google Advertising at a startup agency, and built his own advertising agency, The Brite Mind.
But now is the perfect time to apply the marketing strategies developed in this sector to digital health, pharma services, and eclinical teams. I find these teams have more opportunity than any other industry to use thoughtful marketing for differentiating from competitors, disrupting large yet slow competitors, capturing market share, and growing revenue.
Ben is our resident advertiser, reporting guru, and growth specialist. Previously, he worked in healthcare IT project management, managed Google Advertising at a startup agency, and built his own advertising agency, The Brite Mind.
Services
It probably looks like your reps having such an organized system, they know exactly how to prioritize their efforts.
You've eliminated manual data entry and administrative work, so they can spend time doing what they do best: selling.
The time they get back can be spent on interacting with more people and taking more time with each prospect to provide a quality, personalized experience.
Your sales reps would have tools alerting them when key accounts have made the news, received new funding, or revisited your website.
You've eliminated manual data entry and administrative work, so they can spend time doing what they do best: selling.
The time they get back can be spent on interacting with more people and taking more time with each prospect to provide a quality, personalized experience.
Your sales reps would have tools alerting them when key accounts have made the news, received new funding, or revisited your website.
You know that your brand has a story, and that storytelling is powerful.
You know that your brand's story plays out over hundreds of touchpoints, through various mediums, to your audience.
But implementing a consistent, compelling brand story throughout all touchpoints is difficult.
We've worked with the biggest companies in the industry, huge companies outside the industry, and we love bringing BIG presence to small companies too.
When we do identity work with companies, we combine writing, strategy, management, and design talent to provide you the best of each.
You know that your brand's story plays out over hundreds of touchpoints, through various mediums, to your audience.
But implementing a consistent, compelling brand story throughout all touchpoints is difficult.
We've worked with the biggest companies in the industry, huge companies outside the industry, and we love bringing BIG presence to small companies too.
When we do identity work with companies, we combine writing, strategy, management, and design talent to provide you the best of each.
Content is so ubiquitous in sales and marketing that it comes in all shapes and sizes.
It's marketing assets and sales collateral.
It's whitepapers and blog posts.
It's social media posts and it's service proposals.
Whatever it is, make sure that you have it strategized, written, and packaged by real experts.
Content belongs at every stage of the customer journey: from social content that engages strangers and blog posts that build an audience, to sales case studies, to 'knowledge docs' that assist your customer support team.
It's marketing assets and sales collateral.
It's whitepapers and blog posts.
It's social media posts and it's service proposals.
Whatever it is, make sure that you have it strategized, written, and packaged by real experts.
Content belongs at every stage of the customer journey: from social content that engages strangers and blog posts that build an audience, to sales case studies, to 'knowledge docs' that assist your customer support team.
This timeless adage rings true for those who have been a part of Bracken workshops.
You see, we're so passionate about growing businesses, that we don't fuss whether we are the ones doing the work, or whether you want us to teach you how we do it all.
Our team of experts are a client-friendly bunch.
Hence, we're all in a growth services business.
So, in addition to being experts in growth services, we also have a passion for teaching and directing teams on these tactics.
We offer workshops around any of the services we offer.
You see, we're so passionate about growing businesses, that we don't fuss whether we are the ones doing the work, or whether you want us to teach you how we do it all.
Our team of experts are a client-friendly bunch.
Hence, we're all in a growth services business.
So, in addition to being experts in growth services, we also have a passion for teaching and directing teams on these tactics.
We offer workshops around any of the services we offer.
Implementing new marketing techniques and approaches to help us grow our digital footprint within our industry, and further raise awareness of our strengths and capabilities with potential clients, has been central to our marketing strategy in the past couple of years.
Bracken Marketing has been a core support for us in realizing our marketing goals.
Their strong experience in our industry has enabled them to provide us with key insights and guidance in raising awareness about Longboat.
Working with Bracken Marketing has been an absolute pleasure.
Bracken Marketing has been a core support for us in realizing our marketing goals.
Their strong experience in our industry has enabled them to provide us with key insights and guidance in raising awareness about Longboat.
Working with Bracken Marketing has been an absolute pleasure.
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