We can't compete with 12-year olds-at least on cost. Sure, even the owner's kid can build a website today-and make it look pretty. We've even seen a few. But if you're serious about building one for your business that's relevant, rich in content, optimized for search, and generates leads, we can help you convert prospects to customers, which is quite another story.
One we'd like to tell you about. It looks good on paper. Really, great brand messaging and product information in the hands of prospects (and we mean that literally) still make powerful marketing, communications, and sales presentations. Think it's dead. Not so fast. Sure, it's changed dramatically but B2B print advertising is not only relevant, it's even making a quite a comeback in some circles.
Rather than competing with electronic options, it's often embracing and even integrating those technologies into even more powerful print campaigns. With the right strategy and tactics, print is highly targeted. It doesn't "evaporate" with the click of a mouse.
One we'd like to tell you about. It looks good on paper. Really, great brand messaging and product information in the hands of prospects (and we mean that literally) still make powerful marketing, communications, and sales presentations. Think it's dead. Not so fast. Sure, it's changed dramatically but B2B print advertising is not only relevant, it's even making a quite a comeback in some circles.
Rather than competing with electronic options, it's often embracing and even integrating those technologies into even more powerful print campaigns. With the right strategy and tactics, print is highly targeted. It doesn't "evaporate" with the click of a mouse.
Services
It's always nice when the people who make the presentation and win your business are the same people who actually handle your business and do the work.
At the Collaborative, the people you meet the first day are the people who work with you everyday.
No hand-offs to junior staff, rookies or newbies.
To start, you get the expertise from a 35+ year marketing industry veteran-a hands-on, roll-up-your-sleeves kind-of-guy with the level of knowledge, experience, and talent you want and need at the table-from our President, John Zimmermann.
At the Collaborative, the people you meet the first day are the people who work with you everyday.
No hand-offs to junior staff, rookies or newbies.
To start, you get the expertise from a 35+ year marketing industry veteran-a hands-on, roll-up-your-sleeves kind-of-guy with the level of knowledge, experience, and talent you want and need at the table-from our President, John Zimmermann.
We're not afraid.
At the Collaborative, we've tackled B2B marketing and communications strategies for highly advanced technologies that quite frankly, would scare the daylights out of a typical ad agency-even a typical B2B shop.
We specialize in marketing for advanced, complex, sophisticated technologies and services.
From non-thombogenic, biocompatible coatings for medical devices to the intricacies of web conferencing systems integration to supercapacitor resistivity.
We understand how to develop effective brand marketing strategies and compelling communications for these advanced technologies and services.
At the Collaborative, we've tackled B2B marketing and communications strategies for highly advanced technologies that quite frankly, would scare the daylights out of a typical ad agency-even a typical B2B shop.
We specialize in marketing for advanced, complex, sophisticated technologies and services.
From non-thombogenic, biocompatible coatings for medical devices to the intricacies of web conferencing systems integration to supercapacitor resistivity.
We understand how to develop effective brand marketing strategies and compelling communications for these advanced technologies and services.
As a matter of fact, it is rocket science.
And engineering.
And chemistry.
At the Collaborative, we specialize in industrial marketing.
We're quite comfortable getting our heads and our arms around complex, high-performance industrial products and services-from thermocouples and colloidal dispersion solutions to microbrew stabilizers, jib cranes, and O-seal valves.
More importantly, we know the roles and personas of the people who influence and make complex B2B purchasing decisions, how to reach them, when to reach them-and how to engage them.
And engineering.
And chemistry.
At the Collaborative, we specialize in industrial marketing.
We're quite comfortable getting our heads and our arms around complex, high-performance industrial products and services-from thermocouples and colloidal dispersion solutions to microbrew stabilizers, jib cranes, and O-seal valves.
More importantly, we know the roles and personas of the people who influence and make complex B2B purchasing decisions, how to reach them, when to reach them-and how to engage them.
Let's face it.
We're not selling the latest eye cream.
Or even a cup of coffee.
In our work world we're dealing with complex, roll-up your sleeves and get-to-the-bottom-line marketing scenarios.
Delivering results is the name of our game.
This is the world of the Business-to-Business marketing.
Companies that sell and partner with other companies.
Companies that need to market to multiple people in multiple rolls, all of whom influence the buying decision.
At the Collaborative, our specialty is helping companies effectively market to other businesses.
We're not selling the latest eye cream.
Or even a cup of coffee.
In our work world we're dealing with complex, roll-up your sleeves and get-to-the-bottom-line marketing scenarios.
Delivering results is the name of our game.
This is the world of the Business-to-Business marketing.
Companies that sell and partner with other companies.
Companies that need to market to multiple people in multiple rolls, all of whom influence the buying decision.
At the Collaborative, our specialty is helping companies effectively market to other businesses.
We can't compete with 12-year olds-at least on cost.
Sure, even the owner's kid can build a website today-and make it look pretty.
We've even seen a few.
But if you're serious about building one for your business that's relevant, rich in content, optimized for search, and generates leads, we can help you convert prospects to customers, which is quite another story.
One we'd like to tell you about.
Your website's content better be optimized to lead prospects and customers there.
And it had better be relevant and engaging to keep them there.
Sure, even the owner's kid can build a website today-and make it look pretty.
We've even seen a few.
But if you're serious about building one for your business that's relevant, rich in content, optimized for search, and generates leads, we can help you convert prospects to customers, which is quite another story.
One we'd like to tell you about.
Your website's content better be optimized to lead prospects and customers there.
And it had better be relevant and engaging to keep them there.
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