Linda Kolker
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Create a blueprint for your revised site that incorporates your business goals and best practices for websites. I'm a highly experienced marketing consultant, web diva, copywriter and a well-trained listener. I've helped clients launch and build their businesses for years. Send me an email now to start the conversation that will lead you to better marketing results.
Services
This includes evaluation of your marketing message, ease of navigation, content and design.
I measure your site against best practices based on empirical research, and use my expertise in marketing to judge the effectiveness of your messaging.
Creating a website from scratch can be challenging.
I sharpen your focus on your business and marketing goals, your audiences, and clarify what your goals are for your site.
They must be specific and measurable.
I have taught public workshops and given private, in-house seminars on marketing, the creative process, best practices for creating web content, and effective marketing on a web site.
I've worked with a variety of clients, addressing challenges that vary with every organization.
Here are a few things I've done.
Helped a large non-profit organization wrap up a prolonged review and planning process and executed a site that met the needs stated in the strategic plan.
Took a professional services firm to the next level in site architecture, content and design, so the site reflected the firm's high profile in the regional marketplace.
Rewrote landing pages for a hi-tech company, increasing the number of qualified prospects who requested a free whitepaper.
I have offered several non-credit workshops at Piedmont Virginia Community College (PVCC) and given workshops at the Center for Nonprofit Excellence and SCORE.
I also do in-house training and coach and mentor clients.
I teach many of the principles that I apply in my consulting work.
The classes show you how to "do it yourself."
You'll practice the skills I teach and leave knowing how to improve your site when you get back to your office.
If you're not getting the results you want from your web site, there's a quick and easy way to find out why.
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