Four Leaf Creative Communications is Bluffton, South Carolina's Marketing, Social Media and Public Relations provider for real estate, business, non-profits, and educational institutions. Working as an extension of your marketing and management team, Four Leaf helps small- and medium- sized businesses realize marketing success by integrating online and off-line marketing and PR into profit-driving campaigns.
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Based in Bluffton, South Carolina, Laura Q. McCarthy is a marketing professional with more than a decade of experience helping businesses increase exposure, drive profits, increase membership, build their brands and harness their online reputation.
After fielding several requests for advice and assistance, Laura launched Four Leaf Creative Communications to help area businesses realize success with inbound marketing, public relations, social media, advertising, and integrating offline campaigns with online.
After fielding several requests for advice and assistance, Laura launched Four Leaf Creative Communications to help area businesses realize success with inbound marketing, public relations, social media, advertising, and integrating offline campaigns with online.
The answer to question #1 is a resounding, YES, Social Media is right for your business.
That is, if you want to grow, maintain market share, or at least survive in this ever-so-crowded marketplace.
Am I biased?
Not really - I'm not recommending Social Media because I'm "in the biz" as much as I am "in the biz" because I wholeheartedly believe in the power of Social.
You want to be where your audience is - and they are online!
They are mobile, they are using smart phones, and they are relying on their network of online connections to influence their buying decisions.
That is, if you want to grow, maintain market share, or at least survive in this ever-so-crowded marketplace.
Am I biased?
Not really - I'm not recommending Social Media because I'm "in the biz" as much as I am "in the biz" because I wholeheartedly believe in the power of Social.
You want to be where your audience is - and they are online!
They are mobile, they are using smart phones, and they are relying on their network of online connections to influence their buying decisions.
A short URL is a "shortcut" that points (redirects) anyone who clicks on it to the otherwise unwieldy original URL address.
Twitter allows only 140 characters (including spaces and punctuation!) per tweet, so the need for brevity is immense, hence the allure of a shortened URL.
Other than on Twitter, rarely do I recommend use of short URLs, mainly because the prevalence of spyware, adware, and viruses, has created savvy Internet users who tend to trust "known" addresses more than masqued ones.
You'll notice the first version is indeed shorter (only 12 characters long) than the second (weighing in at a hefty 64, nearly half of your allowable characters per tweet.)
Twitter allows only 140 characters (including spaces and punctuation!) per tweet, so the need for brevity is immense, hence the allure of a shortened URL.
Other than on Twitter, rarely do I recommend use of short URLs, mainly because the prevalence of spyware, adware, and viruses, has created savvy Internet users who tend to trust "known" addresses more than masqued ones.
You'll notice the first version is indeed shorter (only 12 characters long) than the second (weighing in at a hefty 64, nearly half of your allowable characters per tweet.)
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