Gda Integrated Service
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GDA Integrated Services is a marketing consulting, research, strategic planning and services firm specializing in customized, integrated marketing solutions that help colleges, universities and independent schools compete successfully for students, funds and visibility in the twenty-first century. Learn more about our distinctive strategy and the commitment we make to our clients.

In 2007 Dakota Wesleyan university faced the daunting task of promoting a private college brand. GDAIS partnered with Hendrix College in an extensive repositioning campaign centered on a key differentiator of the Hendrix experience.
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GDA Integrated Services has assembled some of the most talented technology, creative services, public relations, and admission professionals in the country to provide our college clients with the services they need to be successful in their marketing efforts.
Bob has over 25 years of marketing experience and works closely with colleges and universities on all aspects of their marketing and recruitment efforts, starting with initial conversations to identify needs and proposing plans of action on through implementation and assessing results.
GDA Integrated Services offers consulting services for virtually every aspect of higher education marketing, admissions, recruitment, retention and public relations.
We design a program to meet your specifications, ranging from a one-day staff development workshop to an extended counseling relationship over the course of several years.
We have no interest in locking you into a long-term contract or a standard package of services.
We simply provide customized assistance for as long as it is needed.
We have worked with over 450 different colleges and universities and our clients range in size and character from private institutions such as Columbia University, Duke, Northwestern, and the University of Chicago to small liberal arts colleges such as Hendrix College (AR), Westminster College (UT), Ripon College (WI), and The University of Tulsa (OK) to public institutions such as the College of Charleston (SC), Saint Mary's of Maryland, and New College of Florida.
In 2003, GDAIS partnered with Hendrix College in an extensive re-branding/repositioning campaign centered on a key differentiating element of the Hendrix experience.
On the basis of market research conducted by another vendor and our recommendations, Hendrix repackaged existing active learning opportunities under the umbrella of a new program: "Your Hendrix Odyssey."
The Hendrix Odyssey provides funding and transcript recognition for six areas of hands-on learning: artistic creativity, global awareness, professional and leadership development, service to the world, research, and special projects.
Your applications are up, now comes the hard part.
With traditional, first-time freshmen applying to an ever-increasing number of colleges each year, and an over-reliance by many colleges on one-size-fits-all student search packages that focus on boosting application volume rather than attracting seriously interested students, the application has become the new inquiry.
In recent years there has been a lot of talk about signature programs as the savior of small, private colleges and universities.
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