We are the leading experts in creating scent marketing strategies across industries. Our unique products help businesses connect their brands on a deeper level with customers by integrating traditional marketing tools with the power of scent. Our specialized knowledge in print production and diverse scent marketing products will transform your designs into unforgettable, consumer grabbing campaigns uniquely targeted to your customer.
Scent marketing is a growing trend in advertising and is the latest way to stand apart from the visual and audio barrage that dominates traditional print media. Adding scent to your print material, point of sale display or packaging will create an immediate link to your products and influence consumers purchase decision. This all adds up to a new way of impressing your company's brand identity on the memory of the consumer: not just a logo but an olfactory experience.
Research has shown that people remember 35% of what they smell, compared with only 5% of what they see, 2% of what they hear and 1% of what they touch.
Scent marketing is a growing trend in advertising and is the latest way to stand apart from the visual and audio barrage that dominates traditional print media. Adding scent to your print material, point of sale display or packaging will create an immediate link to your products and influence consumers purchase decision. This all adds up to a new way of impressing your company's brand identity on the memory of the consumer: not just a logo but an olfactory experience.
Research has shown that people remember 35% of what they smell, compared with only 5% of what they see, 2% of what they hear and 1% of what they touch.
Services
ClearBurst labels are a patented, scent sampling device that delivers encapsulated oils held between two layers of film substrate.
When the consumer peels back the top ply, it ruptures the microcapsules delivering an accurate rendition of your scent.
ClearBurst labels can be sampled multiple times as the encapsulation heals itself when the ply is resealed.
Unopened, the scent has a shelf life of at least one year.
There is no pre-scent until the label is opened.
ClearBurst labels are the only scent sampling label approved by the USPS for use on a mailing piece with no cover or envelope.
When the consumer peels back the top ply, it ruptures the microcapsules delivering an accurate rendition of your scent.
ClearBurst labels can be sampled multiple times as the encapsulation heals itself when the ply is resealed.
Unopened, the scent has a shelf life of at least one year.
There is no pre-scent until the label is opened.
ClearBurst labels are the only scent sampling label approved by the USPS for use on a mailing piece with no cover or envelope.
Our experience as one of New York's longest established printers is your assurance that the details on the production line are taken care of.
Our insight is your guarantee that we've found the best way to optimize our operations and procedures to produce your printed materials according to the highest standards of quality.
The Pugach Family has been part of the printing landscape in New York City since 1940.
For over 50 years they owned and operated Metropolitan Printing Service, one of the most respected printing concerns in the city specializing in commercial sheet-fed, offset and a top full service graphic arts concern.
Our insight is your guarantee that we've found the best way to optimize our operations and procedures to produce your printed materials according to the highest standards of quality.
The Pugach Family has been part of the printing landscape in New York City since 1940.
For over 50 years they owned and operated Metropolitan Printing Service, one of the most respected printing concerns in the city specializing in commercial sheet-fed, offset and a top full service graphic arts concern.
Scent marketing is becoming a powerful marketing tool as brands discover the role scent plays in connecting with customers on an emotional level.
Scent makes a brand identity more unique, strengthens customer loyalty and adds to the perception of quality, an element that's essential to every brand in today's competitive market.
Every day businesses are discovering this firsthand and capitalizing on the well documented associative powers of smell.
Some businesses even consider scent an integral part of their overall image, along with music, logos and decor.
Scent makes a brand identity more unique, strengthens customer loyalty and adds to the perception of quality, an element that's essential to every brand in today's competitive market.
Every day businesses are discovering this firsthand and capitalizing on the well documented associative powers of smell.
Some businesses even consider scent an integral part of their overall image, along with music, logos and decor.
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