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Then boom - we found out all our clients needed some sort of fresh momentum with their brand. And we were getting really good at creating that momentum. So we dropped the 'mo' part and ended up with 'mentum'. Simple and silly as that. So what's with the name Peter Griffith? Well he is a family guy with three kids, but he's not the Family Guy. He does share something in common with that show as he's won an Emmy for creativity.

This Pete Griffith has also won and multiple Effie awards for effectiveness and has a balanced approach with marketing. He believes it not only has to make you feel something, it must make you do something. As a former creative director for over 20 years at the world's largest ad agencies, his work for Fortune 500 companies not only gained impressive recognition but boosted their bottom lines.

But when work meant spending more time away from his family than with them, Peter started his own agency and never looked back. He now oversees every aspect of marketing, communication and strategic planning at Mentum.
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GOLD STANDARDS: This column is devoted to promoting people we've known or met who, by our standards, achieve the highest of standards in which we'd like to aspire to.
PETE'S POLLS: Since 2009, we've been conducting a research of our own to help understand our business and craft.
And if we'd have to admit it, a little just for fun too.
The results are taken from a private, invitation-only group of clients, friends and collegues but can be viewed by anyone.
Ten years running, Mentum has specialized in healthcare marketing.
Here's our collection of ideas & insights we've come across - our own set of gold standards to live and work by.
Major cold snaps affect businesses beyond the initial days when people won't venture outside.
Crain's Chicago published a bold article this week and it's headline was scary.
But over the past 10 years.
We once helped a medical practice that had been.
If done right.
Ten years running, Mentum has specialized in healthcare marketing.
But they also have strong vitals in other areas like food, beverages and education as well.
POLL 112: Will you stay of the safe side of the sidewalk this year or venture across the street?
POLL 99: Including breakfast, lunch and dinner, how many meals do you eat from a restaurant each week?
POLL 93: Which would you do - accept a guaranteed gift of $500 or gamble risking a coin toss that would give you $1,000 for heads and nothing for tails?
POLL 85: If you had to take the tests today without studying, how many of these scouting badges could you earn?
POLL 83: If you could only have a television, a cell phone or the internet, which would you choose?
The abundance of angry, misleading or even false online reviews were damaging doctors' reputations - creating internal stress and loss of business.
A community-based health system, long entrenched in the blue-collar suburbs of Chicago, was losing patients to new competitors encroaching in on their territory.
A mid-sized senior living facility was seeing a decline in application requests compared to the results during their first years of operation.
A multi-discipline medical practice of 500+ employees had grown substantially by acquiring other doctor groups but found their overall revenue did not keep up with their growth.
For starters, a lot of it is for clients with a new legal name, so we can't post it online.
And unfortunately, as much as "imitation is the sincerest form of flattery".
Is there a particular client or type of business you'd like to see from us? Please enter a message.
Ten years running, Mentum has specialized in healthcare marketing.
But they also have strong vitals in other areas like food, beverages and education as well.
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