Define the goals and objectives for your website and lay out a Web strategy. Going forward with any website project without clearly defined goals is a recipe for failure. Our first step with any client is to layout the goals for the website in a clear and structured way. Next we consult with our clients and devise an overall strategy for success. The Web is a very diverse medium for interacting with your market.
After getting a clearly defined goal the next step is to investigate the market using data gathered by search engines to see what search activity there is relative to your goals. Internet marketing research is the key to turning goals into reality. With the information available today it is easier than ever to reach into the mind of your market and leverage that data to create an effective website.
With the goals of the website clearly in mind and the Internet Marketing and Keyword Research done the next step is to determine the major and sub topics of your site. This way your information is clearly and cohesively organized which is important in both effective search engine optimization and useablility of the site.
After getting a clearly defined goal the next step is to investigate the market using data gathered by search engines to see what search activity there is relative to your goals. Internet marketing research is the key to turning goals into reality. With the information available today it is easier than ever to reach into the mind of your market and leverage that data to create an effective website.
With the goals of the website clearly in mind and the Internet Marketing and Keyword Research done the next step is to determine the major and sub topics of your site. This way your information is clearly and cohesively organized which is important in both effective search engine optimization and useablility of the site.
Services
Yves A Martin Consulting, LLC specializes in helping small businesses use the Internet to achieve marketing goals.
Having a clear well defined goal for the web is the first step in the project.
It should be something tangible and finite so it can be measured and acknowledged when it has been reached.
It will also focus the website design process so the graphic designer and copywriter have a compass to guide them toward a result that accomplishes something for the company.
I have a client who engaged a website design firm that did not do this very important step.
Having a clear well defined goal for the web is the first step in the project.
It should be something tangible and finite so it can be measured and acknowledged when it has been reached.
It will also focus the website design process so the graphic designer and copywriter have a compass to guide them toward a result that accomplishes something for the company.
I have a client who engaged a website design firm that did not do this very important step.
Reviews
Be the first to review Yves A Martin Consulting.
Write a Review
