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The energy market is changing dynamically in a way that will have significant repercussions to your business. If you are in the electrical business then you are most certainly in the energy efficiency electrical business. Customized Workshops, personally conducted by Bill Attardi to satisfy your specific training needs. Award winning timely training methods that lead to measurable improvements in performance.

Attardi Marketing, in conjunction with major electrical industry corporations, has developed a working strategic marketing plan that has proven to be extremely effective and is customized for your business. Attardi Marketing is a unique marketing and sales consulting company specializing in the electrical industry with a focus on lighting and currently working with corporations that offer products and services that provide the high-tech energy efficient technologies.

We focus on the channels of distribution that serve the electrical industry because we feel they are in the best position to provide these technologically advanced products and qualified services to satisfy the ongoing Intelligent Lighting needs of the End-User.
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Attardi Marketing is a unique marketing and sales consulting company specializing in the electrical industry with a focus on lighting and currently working with corporations that offer products and services that provide the high-tech energy efficient technologies.
We focus on the channels of distribution that serve the electrical industry because we feel they are in the best position to provide these technologically advanced products and qualified services to satisfy the ongoing Intelligent Lighting needs of the End-User.
In 2015, Bill Attardi celebrated 50 years in the lighting business.
Bill has experience as a Consumer and Industrial Marketing / Sales Executive in the lighting industry - as a member of Senior Management teams - in Acquisitions, Strategic Repositioning and Market Development.
Westinghouse Lamp / Philips Lighting Company - started as a Sales Representative in New York City in 1965 to Senior Vice President of Marketing & Sales for various Consumer and Industrial / Commercial businesses before leaving in 1988.
The energy market is changing dynamically in a way that will have significant repercussions to your business.
If you are in the electrical business then you are most certainly in the energy efficiency electrical business.
And if you are in lighting, you are now in the Intelligent Lighting business.
EnergyWatch is a comprehensive knowledge, product and news resource for the global electrical industry's manufacturers, distributors, energy service companies (ESCOs), contractors and facility professionals.
Content marketing is really about providing valuable information or content to your current and potential customers for the purpose of building trust, branding, awareness, and positive sentiment.
The secret to content marketing boils down to three things: creating great content, making sure it gets found in search engines, and promoting it to your customers, your employees and stakeholders.
We're talking relevant, creative, engaging content that cuts thru the noise and actually gets read and sells.
Sales Training CompulsoriesThe objective of this training program is to provide basic lighting product knowledge, company policies and procedures, sales automation programs, and FAB (Features / Advantages / Benefits) sales skills for the newest members, including sales reps and marketing personnel.
This is scheduled on a need basis, for those new to the company and/or the lighting industry and can supplement your own orientation training.
This is an important one or two-day training program for seasoned /senior sales professionals.
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