Bugburst Marketing Services is one person, and that's me, Michael Gray. I help companies translate their ideas into direct marketing campaigns that generate real, honest-to-goodness bottom-line results. Simply put, I help people sell stuff to other people. I don't do branding or general advertising. There are lots of advertising folks out there who are way more creative than me, and they have plenty of experience taking your money for clever concepts and expensive media.
I've been creating direct response marketing campaigns in one form or another for more than 25 years. Direct mail. Web sites. Email. Landing pages. Catalogs. That's the stuff. There's a difference between features and benefits (and guess which one you should talk about if you want people to respond). Targeting, segmentation and circulation planning should receive more attention than pretty pictures or fancy folds.
Marketing tests don't happen in a laboratory, so sometimes we're gonna have to be flexible.
I've been creating direct response marketing campaigns in one form or another for more than 25 years. Direct mail. Web sites. Email. Landing pages. Catalogs. That's the stuff. There's a difference between features and benefits (and guess which one you should talk about if you want people to respond). Targeting, segmentation and circulation planning should receive more attention than pretty pictures or fancy folds.
Marketing tests don't happen in a laboratory, so sometimes we're gonna have to be flexible.
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More than once I've been in a meeting as the "creative guy" and raised eyebrows when I started talking about statistical modeling, segmentation, or test strategy.
Clients just don't expect the person who walked them through the creative concepts to also lead a discussion on ROI analysis or back-end conversion rates.
Even when I'm sticking to the creative side of things, more than person has asked, "you mean you write the copy AND do the design?"
But that's me.
I combine about 15 years of senior management experience running DM teams - annual budgets, three-year plans, strategic leadership, and all that stuff - with more than a decade working as a hands-on creative director.
Clients just don't expect the person who walked them through the creative concepts to also lead a discussion on ROI analysis or back-end conversion rates.
Even when I'm sticking to the creative side of things, more than person has asked, "you mean you write the copy AND do the design?"
But that's me.
I combine about 15 years of senior management experience running DM teams - annual budgets, three-year plans, strategic leadership, and all that stuff - with more than a decade working as a hands-on creative director.
The easiest way to find out if I can help you with your marketing projects is just to call or send me an email.
Now, it's not inconceivable that I could be out fishing when you contact me, so if I don't pick up, don't worry, just leave a message and I promise to get back to you before my waders are dry.
Now, it's not inconceivable that I could be out fishing when you contact me, so if I don't pick up, don't worry, just leave a message and I promise to get back to you before my waders are dry.
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