V V G Marketing provides market intelligence that businesses need to exploit growth opportunities. When businesses are looking to grow or move into new markets they need to know the market parameters of VOLUME, VALUE, and GROWTH. V V G Marketing has been helping clients find the answer to these foundational issues and to many other custom market questions since 1989.
From local start-ups to multi-national corporations, V V G Marketing has provided research, analysis, and new product development to business leaders so they can make game-changing decisions. V V G Marketing has assisted businesses in many diverse industries with market strategy backed by solid, credible market research.
From local start-ups to multi-national corporations, V V G Marketing has provided research, analysis, and new product development to business leaders so they can make game-changing decisions. V V G Marketing has assisted businesses in many diverse industries with market strategy backed by solid, credible market research.
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V V G Marketing was founded in 1989 by John Schnatterly.
John had recently separated from the U.S. Army where he had a rewarding seven-year stint as an aviation logistician and helicopter test pilot.
He wanted to try his hand in private business.
John landed some part-time work at a market research and database marketing firm.
This was fortunate because John realized that his academic (B.S. in Urban Planning and M.S. in Business Administration) and real life experiences and his love of learning uniquely suited him for market research and market modeling.
John had recently separated from the U.S. Army where he had a rewarding seven-year stint as an aviation logistician and helicopter test pilot.
He wanted to try his hand in private business.
John landed some part-time work at a market research and database marketing firm.
This was fortunate because John realized that his academic (B.S. in Urban Planning and M.S. in Business Administration) and real life experiences and his love of learning uniquely suited him for market research and market modeling.
John Schnatterly is an experienced marketing consultant who combines a love of learning with a keen application of empirical research to market issues.
He helps companies get a better understanding of their customers, markets, and competitors so they can exploit opportunities for growth.
He specializes in custom market research, market modeling and strategy, customer satisfaction measurement, competitive intelligence, and database marketing.
John has a B.S. in Urban and Regional Planning (Highest Honors) from The Pennsylvania State University - where he excelled in empirical research and became an undergraduate teaching assistant, and an M.S. in Business Administration from Boston University - achieved while serving on active duty in the U.S. Army.
He helps companies get a better understanding of their customers, markets, and competitors so they can exploit opportunities for growth.
He specializes in custom market research, market modeling and strategy, customer satisfaction measurement, competitive intelligence, and database marketing.
John has a B.S. in Urban and Regional Planning (Highest Honors) from The Pennsylvania State University - where he excelled in empirical research and became an undergraduate teaching assistant, and an M.S. in Business Administration from Boston University - achieved while serving on active duty in the U.S. Army.
It is not uncommon for businesses small and large to develop questions about their markets.
V V G Marketing helps clients research, analyze, and develop strategy for these natural questions.
Many times these questions involve a research methodology we call a market opportunity assessment.
For example, clients have an idea for taking their product to a new market and want to forecast how well received they will be.
V V G Marketing has often been entrusted to answer big capital dollar questions, such as when a client was considering major facility upgrades and needed to know if there was room in the market for their additional volume.
V V G Marketing helps clients research, analyze, and develop strategy for these natural questions.
Many times these questions involve a research methodology we call a market opportunity assessment.
For example, clients have an idea for taking their product to a new market and want to forecast how well received they will be.
V V G Marketing has often been entrusted to answer big capital dollar questions, such as when a client was considering major facility upgrades and needed to know if there was room in the market for their additional volume.
Businesses have been trying to assess how their customers feel for a long time.
Obviously there is an inherent belief that a happy customer will buy again (actually the science reveals that it is LOYAL customers - see below - that buy again, not just satisfied ones.)
And it can definitely be said that customer perception is reality when it comes to measuring customer satisfaction.
Assessments have been as informal as a conversation across the counter and as inexpensive as a postcard.
Mail surveys, mall intercepts, telephone interviews, and online surveys are all methods in use.
Obviously there is an inherent belief that a happy customer will buy again (actually the science reveals that it is LOYAL customers - see below - that buy again, not just satisfied ones.)
And it can definitely be said that customer perception is reality when it comes to measuring customer satisfaction.
Assessments have been as informal as a conversation across the counter and as inexpensive as a postcard.
Mail surveys, mall intercepts, telephone interviews, and online surveys are all methods in use.
Your business does not operate in isolation in the marketplace.
External forces include, of course, your competitors.
That's an important analysis, but incomplete.
You must understand your competitors' objectives and the relative position of all the players in the market.
Through the careful collection of relevant published data, market modeling and market interviews (often with the target) V V G Marketing gathers the raw material for in-depth competitive analysis.
Ultimately businesses want to not just defend market share, but expand their market share.
External forces include, of course, your competitors.
That's an important analysis, but incomplete.
You must understand your competitors' objectives and the relative position of all the players in the market.
Through the careful collection of relevant published data, market modeling and market interviews (often with the target) V V G Marketing gathers the raw material for in-depth competitive analysis.
Ultimately businesses want to not just defend market share, but expand their market share.
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