In marketing to baby boomers and seniors, understanding how they think is just as important as what they think. We understand how they think, and we'll help you connect with them. We are subject matter experts, problem solvers and creative professionals, experienced in advertising to 50+ customers for over 25 years. We identify the 50+ customers' needs, values and purchase motivators inherent in their stage of life, and incorporate this understanding into all our creative design and messaging.
Our strategic approach and exceptional creative combined with the latest in communications technologies and performance management tools generates the most effective and efficient marketing programs. The Coming of Age approach is linked to developmental psychology and the study of what motivates people in different stages of their lives. We also incorporate the science of how communications are processed in the brain into all of our creative development.
Everyone knows people change as they age. But we must understand not just the physical changes that occur during the Fall and Winter of life, but the psychological ones as well.
Our strategic approach and exceptional creative combined with the latest in communications technologies and performance management tools generates the most effective and efficient marketing programs. The Coming of Age approach is linked to developmental psychology and the study of what motivates people in different stages of their lives. We also incorporate the science of how communications are processed in the brain into all of our creative development.
Everyone knows people change as they age. But we must understand not just the physical changes that occur during the Fall and Winter of life, but the psychological ones as well.
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For more than 25 years, Coming of Age has been specializing in connecting brands with people over the age of fifty.
What sets our marketing approach apart is our deep understanding of this audience and how to effectively communicate with them.
Coming of Age goes beyond just knowing the demographics of the Senior population, delving into the psychology of who they are and how the brain processes information as we age.
Our marketing approach is linked to developmental psychology, the study of the aging mind, and how people's values and identities change in the Fall and Winter of life.
What sets our marketing approach apart is our deep understanding of this audience and how to effectively communicate with them.
Coming of Age goes beyond just knowing the demographics of the Senior population, delving into the psychology of who they are and how the brain processes information as we age.
Our marketing approach is linked to developmental psychology, the study of the aging mind, and how people's values and identities change in the Fall and Winter of life.
Established in 1991, Coming of Age is a full-service marketing agency.
We are subject matter experts, problem solvers and creative professionals experienced in advertising/marketing to Baby Boomer and senior customers.
Providing a mix of online and offline marketing services, we identify 50+ customer needs, values and purchase motivators inherent in their stage of life and create messages that motivate by identifying and resonating specifically with aging audiences.
In the marketing field, it is commonly assumed that customers process communications in more or less the same way, regardless of their age.
We are subject matter experts, problem solvers and creative professionals experienced in advertising/marketing to Baby Boomer and senior customers.
Providing a mix of online and offline marketing services, we identify 50+ customer needs, values and purchase motivators inherent in their stage of life and create messages that motivate by identifying and resonating specifically with aging audiences.
In the marketing field, it is commonly assumed that customers process communications in more or less the same way, regardless of their age.
Coming of Age looks at your business holistically, rather than from a single campaign perspective.
We remove marketing silos and review efforts with a big picture point of view, making recommendations for the most effective use of marketing dollars.
This includes recommendations on a macro-level for overall objectives, budgeting, brand & message stewardship, audience targeting, test and learn opportunities and vision for growth.
Developing a strong brand name and compelling mark that aligns with business strategy is one of our core strengths.
We remove marketing silos and review efforts with a big picture point of view, making recommendations for the most effective use of marketing dollars.
This includes recommendations on a macro-level for overall objectives, budgeting, brand & message stewardship, audience targeting, test and learn opportunities and vision for growth.
Developing a strong brand name and compelling mark that aligns with business strategy is one of our core strengths.
A persistent myth about marketing to seniors and boomers is that older consumers are more resistant to switching brands or businesses.
Research shows that to be wrong.
Since consumer behavior is pertinent to the subtleties of marketing and advertising, this myth means many marketing campaigns targeting seniors are doomed to fail.
We've been helping clients better understand the older mind to successfully connect and serve the older markets for more than twenty-five years.
Our combined experience working with older consumers on the client and agency side spans more than 50 years.
Research shows that to be wrong.
Since consumer behavior is pertinent to the subtleties of marketing and advertising, this myth means many marketing campaigns targeting seniors are doomed to fail.
We've been helping clients better understand the older mind to successfully connect and serve the older markets for more than twenty-five years.
Our combined experience working with older consumers on the client and agency side spans more than 50 years.
We've learned that marketing activities exert an enormous impact on individuals and that consumer behavior is very relevant to the dynamics of marketing practices.
We've also learned that a good understanding of how the brain processes information goes a long way to improving connecting processes.
There are material differences between males and females in the architecture and functioning of their brains.
This often leads to different responses to the same experiences.
Females generally make greater use of right brain functions in thinking processes, making them more subject to emotional arousal than males.
We've also learned that a good understanding of how the brain processes information goes a long way to improving connecting processes.
There are material differences between males and females in the architecture and functioning of their brains.
This often leads to different responses to the same experiences.
Females generally make greater use of right brain functions in thinking processes, making them more subject to emotional arousal than males.
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