The problem is that "average" passes through the consumer awareness like white picket fences zooming by at 90 mph. Let's be clear. I'm not talking about over-the-top, fireworks in your face, zany work that looks like a college kid drunk on Photoshop designed it. No, effective marketing is actually quite simple - be interesting. Interesting can be something as clever as one word, as dramatic as a tear on the cheek, or it could simply be a new way of looking at an old problem.
Interesting messaging combined with smart design invites conversation. Case in point - you're still reading this. That's because I engaged you in discussion. Just as I have engaged countless clients including Aetna, Arizona State University, the University of Arizona, Hidden Meadow Ranch, Osborn Maledon Law, PetSmart, Quantum Helicopters, The Ritz-Carlton at Dove Mountain, SkyMall, United Way, the list goes on.
See what my clients say for yourself. Clients aren't the only ones my work has captivated. My design has also been featured in several books, recent titles include The Big Book of Self-Promotion and Graphically Speaking.
Interesting messaging combined with smart design invites conversation. Case in point - you're still reading this. That's because I engaged you in discussion. Just as I have engaged countless clients including Aetna, Arizona State University, the University of Arizona, Hidden Meadow Ranch, Osborn Maledon Law, PetSmart, Quantum Helicopters, The Ritz-Carlton at Dove Mountain, SkyMall, United Way, the list goes on.
See what my clients say for yourself. Clients aren't the only ones my work has captivated. My design has also been featured in several books, recent titles include The Big Book of Self-Promotion and Graphically Speaking.
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Needless to say, these days our attention is split about a million ways.
Just because you've communicated a message doesn't mean it's been received.
While you want to make sure your message resonates, repeating yourself will come off as annoying to the people who DID get the message.
With those truths in mind, there are three main concepts at the core of the Bohnsack Design strategy:.
Design can be a useful tool to help you get noticed - but you can count on Bohnsack Design to seek ways to help you work smarter, more efficiently and more cost-effectively.
Just because you've communicated a message doesn't mean it's been received.
While you want to make sure your message resonates, repeating yourself will come off as annoying to the people who DID get the message.
With those truths in mind, there are three main concepts at the core of the Bohnsack Design strategy:.
Design can be a useful tool to help you get noticed - but you can count on Bohnsack Design to seek ways to help you work smarter, more efficiently and more cost-effectively.
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