This fact is indisputable: Local business marketing and advertising has gone digital. Almost every consumer uses a combination of a Mobile Phone, Desktop, Laptop or Tablet computer. As you can see, 3 out of 4 ways people keep in touch are mobile in nature. Think about just the Mobile phone. There are 8 Billion Mobile Phones in use worldwide. Studies show that the typical person has their Mobile Phone within 3 feet of them, 24 hours a day, 7 days a week, 365 days a year.
So what does that tell you as a Local Business Owner? That, if you want to reach potential customers or even your existing customers, you need to communicate with them the way they prefer to communicate, and that is digitally and more specifically on their mobile devices. Additionally, marketing has shifted from a one-way conversation to a multi-channel one.
Websites, Social Media, Google Places, Review Websites, Email broadcasts and Mobile Phone marketing are all pieces of the Local Marketing puzzle. The array of digital marketing choices and the speed that the technology is changing has created confusion in the minds of most Local Business owners.
So what does that tell you as a Local Business Owner? That, if you want to reach potential customers or even your existing customers, you need to communicate with them the way they prefer to communicate, and that is digitally and more specifically on their mobile devices. Additionally, marketing has shifted from a one-way conversation to a multi-channel one.
Websites, Social Media, Google Places, Review Websites, Email broadcasts and Mobile Phone marketing are all pieces of the Local Marketing puzzle. The array of digital marketing choices and the speed that the technology is changing has created confusion in the minds of most Local Business owners.
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