BTB Integrated Marketing is the Raleigh, North Carolina-based B2B agency that excels at marketing tech-based businesses. BTB gets things done, quickly, and cost-effectively. With more than 25 years of experience in a wide range of industries, we know how to build brands from scratch, develop integrated plans, create effective public relations programs, and are always willing to talk about a one-off project nobody has time for.
Smart, hardworking, and quick to grasp the language of your industry and the motivations that drive your customers, BTB has the ability to jumpstart your business-to-business marketing and deliver results. We function as an extension of your marketing department (especially if you're an army of one) to provide comprehensive programs, or fill the gap with targeted services.
See our work, then get in touch. We love learning new technologies-and with our experience, we might already have a head start.
Smart, hardworking, and quick to grasp the language of your industry and the motivations that drive your customers, BTB has the ability to jumpstart your business-to-business marketing and deliver results. We function as an extension of your marketing department (especially if you're an army of one) to provide comprehensive programs, or fill the gap with targeted services.
See our work, then get in touch. We love learning new technologies-and with our experience, we might already have a head start.
Services
For more than 25 years, BTB Integrated Marketing has worked with technology-based B2B companies to create marketing programs that support sales.
Founded by ex-GE Semiconductor marketers, our focus has always been business-to-business.
We've been on the client side so we understand budgets, deadlines and how to get things done within a global brand structure.
We thrive on learning new technologies and going where other marketers fear to tread.
We dive into the deep water of complex client technologies (Front-End Parasitic Resistance and Capacitance anyone?) and resurface with the value proposition that will sway a prospect.
Founded by ex-GE Semiconductor marketers, our focus has always been business-to-business.
We've been on the client side so we understand budgets, deadlines and how to get things done within a global brand structure.
We thrive on learning new technologies and going where other marketers fear to tread.
We dive into the deep water of complex client technologies (Front-End Parasitic Resistance and Capacitance anyone?) and resurface with the value proposition that will sway a prospect.
Maybe your current marketing partner is still struggling to understand your core technology months after signing on.
Maybe the principals that pitched the account haven't been heard from in a while.
Or maybe you're just not seeing the value-stuff takes too long, costs too much, or just doesn't communicate your company's message.
We can work with you to strategize and execute branding programs, product launches, public relations programs, advertising campaigns, tradeshows and events.
We can do it all-or provide specialized support.
Maybe the principals that pitched the account haven't been heard from in a while.
Or maybe you're just not seeing the value-stuff takes too long, costs too much, or just doesn't communicate your company's message.
We can work with you to strategize and execute branding programs, product launches, public relations programs, advertising campaigns, tradeshows and events.
We can do it all-or provide specialized support.
You've got a revolutionary concept, working capitol and now some Series C investors are interested.
Are you ready for the pitch?
As the exclusive marketing consultant for the HQ Raleigh Incubator at NC State University, BTB has experience helping start-ups get out of the garage and into the boardroom.
While you're fine-tuning your business model, we can help you focus your positioning, quickly develop a website, and get your brand to the next level-to attract the next level of funding.
We love collaborating with entrepreneurs because their energy and sense of mission spark our creativity.
Are you ready for the pitch?
As the exclusive marketing consultant for the HQ Raleigh Incubator at NC State University, BTB has experience helping start-ups get out of the garage and into the boardroom.
While you're fine-tuning your business model, we can help you focus your positioning, quickly develop a website, and get your brand to the next level-to attract the next level of funding.
We love collaborating with entrepreneurs because their energy and sense of mission spark our creativity.
BTB has worked with large global brands and successfully navigated the corporate structure to help divisions and business units get things done-without getting in trouble with the brand police.
We've helped mid-sized companies revitalize their brand and marketing efforts to recapture the mantle of innovation the company was built on -and the market share that goes with it.
And we work with funded, start-up companies at business incubators and industry alliances (who are also clients) to establish a credible brand presence as they pitch for higher levels of funding or relationships with established partners.
We've helped mid-sized companies revitalize their brand and marketing efforts to recapture the mantle of innovation the company was built on -and the market share that goes with it.
And we work with funded, start-up companies at business incubators and industry alliances (who are also clients) to establish a credible brand presence as they pitch for higher levels of funding or relationships with established partners.
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