Backstage Creations
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Backstage Creations is the originator of the Celebrity Gift Suite concept, giving brands backstage access at award shows and television specials. We created the very first lounge in 1994, which we called "The Retreat, " and were first-to-market with this innovative business model that took the entertainment and marketing worlds by storm.

As we began to provide brands and designers previously unattainable behind-the-scenes access to the world of celebrity, word began to spread about our remarkable opportunities to meet face-to-face with Hollywood's biggest stars.Soon, an entire industry emerged surrounding our brand-building concept. What began as a talent coordinator's solution to create a more engaging space backstage, became a cultural touchstone covered in major entertainment media from E! to Extra, even becoming plot points on hit TV series.

All the while, we have maintained our original goals, of connecting celebrities with brands in a meaningful way that can help grow and gain exposure for your business.
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We are proud to have been the first company to create the gifting suite concept, blending products, talent and charity in a private boutique environment.
Assisting brands with exclusive access behind the scenes as early as 1994 established Karen Wood and her company as the premiere agency to create gifting opportunities behind the scenes of award shows, and we are honored to be a trusted partner to so many high profile Hollywood events.
From the Emmys to MTV, from E! Online to Extra, and from small brands to corporate brands, we foster valued partnerships that span decades, and bridge these relationships to help to create unique, media worthy moments at cultural tentpole events.
Backstage Creations provides numerous product placement opportunities for our clients ranging from our backstage award show and sporting event suites to individualized celebrity placements and social media activations, corporate gifting programs, charitable partnerships, monthly national media outlet promos and more.
Whether you want to be backstage at a premiere celebrity event to activate your brand, or have a specific wish list of celebrities you want to reach, we can customize a plan for your brand or event based on your target demographics and desired media exposure.
Backstage Creations is at the forefront of the celebrity marketing industry, having created the concept of the 'Gifting Suite' more than 20 years ago.
Our clients benefit from our expert knowledge of the celebrity and award show space, capitalizing on our unique backstage access at award shows, with introductions to high profile stars and top national media outlets.
Our team is results oriented and the combination of our efforts have helped build brands by creating on-air opportunities, establishing ongoing relationships with talent, and creating increased brand awareness to the tune of hundreds of millions of media impressions.
In today's entertainment driven culture, celebrity and influencer marketing is an imperative part of your budget.
We invite you to view some of the outstanding coverage we have provided for our clients and to learn about the origins of the Celebrity Gifting Suite.
We have coordinated on-air, print, online and social media opportunities for our clients.
Rent the Runway's The Shift interviews Karen Wood, creator of the first celebrity gifting suite, to give you insight into.
Katy Perry shares Sweet Rosie Jewellery on Instagram With over 100 Million followers, Katy Perry is one of the most.
Our media driven culture values a peek behind the curtain of the lives of celebrity, whether it be behind the scenes at an award show or a look at their daily life on Instagram.
Leveraging a celebrity's interest in your product or service can help drive interest and sales, help you secure distribution with a desired retail partner, and provide earned media to add awareness to your brand.
With a variety of services available, we can help brands create celebrity interactions in person at events or virtually via influencer mailers at a fraction of the cost of full scale advertising campaigns and endorsements.
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