North Star Marketing
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Solve your school's enrollment challenges with solutions that generate measurable outcomes. If you're a Marketing Director, Admissions Director, or a Head of School, you know that right-fit families and students don't just wander into your admissions office. It takes strategy, investment, and expertise to attract, enroll, and retain them. If you're looking for a true enrollment marketing partnership, we invite you to learn more about North Star Marketing.

Our proven solutions and programs are designed to help Marketing and Admissions teams go further faster. Whether your enrollment is up, down, or flat, marketing plays a key role in the long-term health of your school. You've got a talented team, but you've realized this is going to take some expertise from outside your organization. You want more than generic advice.

You're looking for strategic guidance and expert implementation from enrollment marketing professionals who see themselves as an extension of your team. Our team of specialists understand the challenges you're facing.
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The North Star sits at the bottom (or top of the handle) of the Little Dipper.
The brightest star in Ursa Minor, Polaris is five times larger than the sun and is approximately 434 light years from earth.
The North Star is best known for being a fixed point in the night sky.
Ancient mariners depended on this guiding light to help them chart their course and venture across vast open waters.
With no land in sight, they always knew where to look to get their bearings.
It's a fitting metaphor for the work we do.
Didn't See that Coming You don't have to be a veteran of the independent school world to know that full enrollment is not the norm for most schools.
While it is absolutely true that each North Star team member has a critical role in our work and how we serve clients, it is also true that our entire enterprise would come grinding to a halt if it wasn't for Misha Foust.
Tyler Olson is 50% of the dynamic project management team at North Star.
He helps keep the rest of us and hundreds of projects pressing forward.
North Star is always on the lookout for top talent.
We would invite you to explore the job listings below and complete the form for consideration.
We look forward to hearing from you!
North Star Marketing works extensively with schools across the country (private, independent, faith-based, and charter/public), helping them shape winning marketing and enrollment strategies.
We develop comprehensive brand identity packages, websites, print collateral packets, online marketing campaigns, and traditional advertising programs for schools of all sizes.
Whether your enrollment is up, down, or flat, you're never done thinking through your marketing strategy.
Is your branding solid?
Does the message need sharpening?
Is your website effective?
Is your digital strategy driving qualified leads?
North Star Marketing can help you think critically about how you are connecting with qualified families, shore up your marketing infrastructure, and build effective lead funnels for each age and stage.
Community colleges play an integral role in the vitality of local communities, equipping thousands of students each year to advance their careers, pursue advanced studies, or pick up a new hobby.
Specific challenges require specific knowledge.
That's why you're looking for a specialist in education marketing.
There's simply too much at stake to have a generalist practice on your school, college, or university.
The learning curve is steep, and your competition isn't going to wait for your consultant to catch up.
By asking key questions, listening carefully, and drawing from similar experiences, we aim to create value in the first conversation.
And every one that follows, as we help our education clients turn challenges into opportunities.
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