We know how agencies work. We've done our time in some of the world's biggest and best-known shops and even run a few ourselves. 1. Marketing begins with the product and continues well beyond the sale. The world has changed. It's no longer about awareness, consideration, a USP, TRPs or eyeballs. It's about engagement. Your most effective marketing tool is your product or service and everything must be built from there.
That's why our teams have experience leading projects that include product development and packaging, advertising, event marketing, promotions, public relations, social media and mobile marketing. 2. Talent is everything. Marketing is talent driven. Using our extensive national network of all-star marketing and creative talent, we can deliver the right people at the right time for the right price for any project.
3. Minimal staff. You don't want to pay for people that are sitting around doing nothing, nor do you want someone working on your project just because he happens to have time on his hands.
That's why our teams have experience leading projects that include product development and packaging, advertising, event marketing, promotions, public relations, social media and mobile marketing. 2. Talent is everything. Marketing is talent driven. Using our extensive national network of all-star marketing and creative talent, we can deliver the right people at the right time for the right price for any project.
3. Minimal staff. You don't want to pay for people that are sitting around doing nothing, nor do you want someone working on your project just because he happens to have time on his hands.
Services
Innovation isn't for the meek, the timid, nor those who need to know everything before advancing.
To create real and sustainable innovation, companies must at some point take a leap of faith.
We're here to help our clients do just that by creating talented teams around an approach that's been developed and proven working with a wide variety of companies across an eclectic group of industries.
From food and packaged goods to consumer electronics, financial, health care and automotive, we've helped create hundreds of millions of dollars of top-line growth for companies by creating new products that satisfy deep consumer desires while differentiating themselves from the competition.
To create real and sustainable innovation, companies must at some point take a leap of faith.
We're here to help our clients do just that by creating talented teams around an approach that's been developed and proven working with a wide variety of companies across an eclectic group of industries.
From food and packaged goods to consumer electronics, financial, health care and automotive, we've helped create hundreds of millions of dollars of top-line growth for companies by creating new products that satisfy deep consumer desires while differentiating themselves from the competition.
It used to be that we advertised in a few magazines, on a couple of our favorite television shows and tossed in some radio and outdoor for good measure, then went to the bar and ordered Martinis.
Life was good.
Today, life is even better.
We can communicate with our customers where it's most convenient for them and when they're most accepting of our messages.
That might still include TV, magazines and other traditional media, but it also includes social networks, websites, twitter, events and public relations that make our work more impactful and meaningful.
Life was good.
Today, life is even better.
We can communicate with our customers where it's most convenient for them and when they're most accepting of our messages.
That might still include TV, magazines and other traditional media, but it also includes social networks, websites, twitter, events and public relations that make our work more impactful and meaningful.
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