Founded in 1970, Marketing Information Systems International, Inc. is a full-service market research company with global capabilities. Our competitive advantage is derived from a unique total ownership of the research process beginning with our experienced, top level researchers who oversee all aspects of your projects. Our research strength comes from the techniques which we have perfected throughout over forty years of domestic and international experience.
All are custom-designed to add insight and value to your marketing programs.
All are custom-designed to add insight and value to your marketing programs.
Services
Founded in 1970, Marketing Information Systems International, Inc. is a full-service market research company with global capabilities.
Our mission: to help you turn complex marketing challenges into profitable business opportunities - while avoiding some not very obvious strategic pitfalls.
To do this, we do more than deliver data.
We provide the analysis that turns information into knowledge, and knowledge into strategy-driven marketing solutions.
We serve small startups as well as Fortune 500 companies that worked with us since our founding.
Our mission: to help you turn complex marketing challenges into profitable business opportunities - while avoiding some not very obvious strategic pitfalls.
To do this, we do more than deliver data.
We provide the analysis that turns information into knowledge, and knowledge into strategy-driven marketing solutions.
We serve small startups as well as Fortune 500 companies that worked with us since our founding.
As your primary point person, a MISI research director orchestrates every aspect of your project - from structuring studies and designing survey materials, to overseeing field research/data collection and interpreting results.
Our research directors maintain rigorous control over every study - no matter how large or complex.
And, with extensive experience in everything from consumer goods to financial services, MISI research directors serve as reliable sounding boards for new ideas and marketing initiatives.
Our research directors maintain rigorous control over every study - no matter how large or complex.
And, with extensive experience in everything from consumer goods to financial services, MISI research directors serve as reliable sounding boards for new ideas and marketing initiatives.
Our competitive advantage is derived from a unique total ownership of the research process beginning with our experienced, top level researchers who oversee all aspects of your projects.
Our management of field/programming, coding and data processing by senior staff allows MISI to provide superior quality, accuracy, speed, and consistency all at a cost-efficient price.
Additionally, our internet interviewing capabilities are unsurpassed in the industry, with access to a broad spectrum of panelists.
Our management of field/programming, coding and data processing by senior staff allows MISI to provide superior quality, accuracy, speed, and consistency all at a cost-efficient price.
Additionally, our internet interviewing capabilities are unsurpassed in the industry, with access to a broad spectrum of panelists.
International research presents unique logistical and technical challenges.
Consumer perceptions and research resources vary widely from country to country.
Translation issues impact the accuracy of questionnaires.
Research tools as common as the five-point scale assume vastly different values from one culture to another.
By creating international guidelines and coding frame-works, MISI has successfully advised foreign-based clients on U.S. markets - as well as coordinated complex studies executed in Canada, Europe, South America, and Southeast Asia.
Consumer perceptions and research resources vary widely from country to country.
Translation issues impact the accuracy of questionnaires.
Research tools as common as the five-point scale assume vastly different values from one culture to another.
By creating international guidelines and coding frame-works, MISI has successfully advised foreign-based clients on U.S. markets - as well as coordinated complex studies executed in Canada, Europe, South America, and Southeast Asia.
Our research strength comes from the techniques which we have perfected throughout over forty years of domestic and international experience.
All are custom-designed to add insight and value to your marketing programs.
By leveraging creative research design and sophisticated multivariate statistical analysis, MISI is equipped to do whatever it takes to deliver the knowledge you need when you need it.
All are custom-designed to add insight and value to your marketing programs.
By leveraging creative research design and sophisticated multivariate statistical analysis, MISI is equipped to do whatever it takes to deliver the knowledge you need when you need it.
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