Tippingpoint Labs
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Tippingpoint Labs
We are content strategy and creative video company eager to learn about your business and tell your story. Through strategic planning, we create modern, engaging content that enhances your brand, connects with your audience, and delivers value. We listen to our clients, understand their challenges, and develop solutions that help them meet their objectives.

Content Marketing is all about listening and learning. We develop a clear and well-defined understanding of the needs of the ever-changing audience and chart how content initiatives inspire action. Video is arguably the marketer's most powerful tool. Whether we are producing a documentary-style film or a commercial spot, we always start by determining how to best tell your story.

Our standardized process helps keep our clients organized and us all moving in the right direction. The team at Tippingpoint Labs has been a valuable strategic partner with Breville to build platforms and content that are engaging to the consumer and flexible enough to grow with our brand.
Services
Tippingpoint Labs was founded in 2003 with the objective of helping brands better tell their stories.
In this time, mediums have changed, platforms have developed, and generations have aged, but our credo remained consistent.
We bring your story to life in a way that evokes emotion and accelerates action.
Through strategic frameworks, research, and analysis, we help craft an approach that will meet (and exceed) your marketing and business objectives.
We seamlessly integrate with your existing team to offer support where needed and not step on any toes.
We are journalists.
We are storytellers.
We ask the tough questions.
We see the big picture.
We bring your story to life.
Content Marketing is all about listening and learning.
We develop a clear and well-defined understanding of the needs of the ever-changing audience and chart how content initiatives inspire action.
Through questions and conversation, we tackle your current and future challenges, goals, and initiatives.
We discuss objectives, audiences, platforms, media, measurement, and more.
After research and strategizing, after writing and production, after revising and editing, it all comes down to this.
Below are examples of the work we completed on behalf of our clients.
Record video anywhere using laptop, phone, or tablet.
We can help create and produce remote interviews, live broadcasts, virtual meetings, and online experiences.
At this point we have talked through strategy and team and you may be wondering how you will practically implement a content creation initiative.
It is first important to note that there is no magic bullet for content creation.
Of the marketers who claim they experienced more content marketing success.
With a strategy firmly in place, it is now time to move onto building the team to create the content.
We know your team is small.
So this is not about the size of your staff.
Rather this is about the.
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