Paton Digital
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Paton Digital
Charlotte Marketing Consultants dedicated to creating effective advertising solutions for businesses. Every business has individual needs that require a customized solution. Let Charlotte Marketing Consultants like us tailor a digital strategy that helps you achieve your business goals. Based outside of Charlotte, NC we are a digital marketing agency in the heart of Lancaster, SC.

We service clients from all over the country for all different types of campaigns but maintain a focus on B2C marketing. We have over a decade of experience as Charlotte Marketing Consultants running multi-million dollar campaigns mainly through Facebook Ads and Google Ads. Our mission is to provide conversion-optimized, revenue-driving, and data-focused digital campaigns for your business.

Working with us is easy, cost effective and we will never push you into a long-term contract. We are confident that you will see an effective ROI on your digital marketing campaigns in a short amount of time. Want to know how we achieved 'unicorn' status by achieving a 72% completion rate with a landing page?
Services
Paton Digital is a digital marketing agency made up of social media experts.
Below are just a few of the digital marketing services that we offer clients.
Underneath this list is an in-depth look at digital marketing as an industry to give you a better idea of what we do may be a good fit for your business.
Ready to jump in?
Learn more about our free strategy session and book a 15-minute consultation with a digital strategist and social media expert.
In order to be successful in your online business, it's imperative to plan.
Just a few years ago marketing experts concerned themselves with print and broadcast media buys.
That's not what matters today.
In a 2018 article Dan Alaimo explains that 87% of shoppers now begin product searches online.
Don't confuse a digital strategy with a digital presence.
They are not the same thing.
A digital presence is a passive approach to exposing a brand.
A digital strategy, on the other hand, is an active strategy and a detailed part of an overall marketing plan.
It is never static.
On average it takes about $5 to reach 1,000 people on social media.
The advantage of social media marketing through Facebook Ads is the ability to reach people instantly.
You can earn followers, fans, build engagement and website traffic quickly.
With more ad dollars, the more people you can reach.
Every metric is recorded and your business will see a wealth of data that traditional media simply cannot compete with.
For many brands and businesses, there is no better platform to promote your products and services than through Facebook ads.
Google takes a huge chunk of U.S. search market share cake; it rakes in over 90 percent of paid search clicks on mobile devices.
It only makes sense to learn to utilize Google Ads to advertise online, get leads and increase conversions, with the ultimate goal of driving sales.
Like any other advertisement strategy, succeeding at Google Ads requires a lot of effort, time and skill.
This is centered on getting a few basics, then proceeding to optimize your campaign.
The Google Ads account structure outlines your company's campaigns, ad groups and keywords.
Arguably the most popular one with more than 3.5 billion searches happening on Google search engine every day.
Your Ads will appear on over 2 million websites and over 650 000 apps.
These include Google search engine and a huge number of websites on the Google Display Network(GDN).
These numbers are absolutely overwhelming.
In terms of pricing, Google uses the Cost Per Click model based on competition and Ad quality.
GDN also allows Cost-Per 1000 impressions (CPM).
Just so that you should know, Bing search engine has a high desktop share of searchers with over 145 million searchers not reached on Google.
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