Hamish works with leaders of technology companies to fix or fill gaps in their business model and to improve sales and marketing results. Results are delivered for clients by focusing on value creation and brining to bear experience as a proven, highly effective facilitator of technical, business and customer communities and concerns.
These concerns are addressed across a broad spectrum of operations including: strategy, business development, innovation programs, financial planning and investor funding, brand and competitive positioning, offer portfolio management, product development, go-to-market planning, demand generation, customer acquisition, arketing, channel readiness, sales enablement, supply chain, partnerships, billing, customer service.
These concerns are addressed across a broad spectrum of operations including: strategy, business development, innovation programs, financial planning and investor funding, brand and competitive positioning, offer portfolio management, product development, go-to-market planning, demand generation, customer acquisition, arketing, channel readiness, sales enablement, supply chain, partnerships, billing, customer service.
Services
Hamish M. Caldwell is a strategy and marketing consulting helping emerging growth businesses and corporate divisions to realize growth.
Hamish helps clients with business model, corporate strategy, sales and marketing results.
He brings over 25 years experience in executive roles in corporate (AT&T / Cingular Wireless / BellSouth) and startup wireless and technology companies.
Hamish is co-inventor on three US patents and a regular industry speaker.
Hamish M. Caldwell is a Wireless and Technology Industry Executive with over twenty-five years leadership experience creating, delivering and growing high technology product and service businesses in consumer and enterprise segments.
Hamish helps clients with business model, corporate strategy, sales and marketing results.
He brings over 25 years experience in executive roles in corporate (AT&T / Cingular Wireless / BellSouth) and startup wireless and technology companies.
Hamish is co-inventor on three US patents and a regular industry speaker.
Hamish M. Caldwell is a Wireless and Technology Industry Executive with over twenty-five years leadership experience creating, delivering and growing high technology product and service businesses in consumer and enterprise segments.
Customer Development is the process by which leaders pursuing new business growth opportunities search for a repeatable, scalable business model.
By leveraging the Lean Startup and Business Model Canvas frameworks, new business opportunities are quickly understood in simple-to-understand terms and then iteratively inspected and evolved so as to reduce risk, avoid unnecessary spend on development, sales and marketing, and communicated effectively with stakeholders to ensure alignment and buyin.
Go to market readiness including compelling value proposition, competitive differentiation and positioning, prioritized and quantified target markets, value-based pricing.
By leveraging the Lean Startup and Business Model Canvas frameworks, new business opportunities are quickly understood in simple-to-understand terms and then iteratively inspected and evolved so as to reduce risk, avoid unnecessary spend on development, sales and marketing, and communicated effectively with stakeholders to ensure alignment and buyin.
Go to market readiness including compelling value proposition, competitive differentiation and positioning, prioritized and quantified target markets, value-based pricing.
Solution: Created channel strategy / partner plan and Business Model Canvas with Value Proposition, Minimum Viable Product and Customer Segment hypotheses briefing documents and market sizing models.
Result: Established baseline terms for engagement and negotiation with prospective reseller and field support partners, defined and sized multiple market verticals to inform business plans.
Opportunity: Existing engineering services business with early version SaaS application platform seeking to define scalable sales, marketing and business plan.
Result: Established baseline terms for engagement and negotiation with prospective reseller and field support partners, defined and sized multiple market verticals to inform business plans.
Opportunity: Existing engineering services business with early version SaaS application platform seeking to define scalable sales, marketing and business plan.
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