Social Marketing is a distinct marketing discipline, one that has been labeled as such since the early '70s and is focused on behavior change for good -- ones that will improve health, prevent injuries, protect the environment, contribute to communities and enhance financial well being.
Fundamental principles at the core of this practice have been used to help reduce tobacco use, decrease infant mortality, stop the spread of HIV/AIDS, make wearing bike helmets a social norm, decrease littering, increase recycling, increase savings, and persuade pet owners to license their pets and "scoop their poop."Social Marketing Services, Inc., formed in 1993, is a small consulting firm located in the Seattle area providing consultation for social marketing campaign development and evaluation.
Nancy Lee, MBA, Founder and President of Social Marketing Services, Inc., has more than 30 years of professional marketing experience in the private, nonprofit and public sectors. She is an adjunct faculty member at the University of Washington, Evans School of Public Affairs.
Fundamental principles at the core of this practice have been used to help reduce tobacco use, decrease infant mortality, stop the spread of HIV/AIDS, make wearing bike helmets a social norm, decrease littering, increase recycling, increase savings, and persuade pet owners to license their pets and "scoop their poop."Social Marketing Services, Inc., formed in 1993, is a small consulting firm located in the Seattle area providing consultation for social marketing campaign development and evaluation.
Nancy Lee, MBA, Founder and President of Social Marketing Services, Inc., has more than 30 years of professional marketing experience in the private, nonprofit and public sectors. She is an adjunct faculty member at the University of Washington, Evans School of Public Affairs.
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